Talk to your customers. Because as harsh as it sounds; nobody cares about what you are selling. Furthermore, customers have already seen and heard all the hype. Therefore, you have to avoid all the usual advertising and speak directly to your customers’ needs. Heres’ how to properly engage customers in a meaningful way. And as […]
Online Branding for Your Website
3 IMPORTANT SEO TRENDS TO WATCH | When it comes to on-page search engine optimization, best practices will stay the same, notwithstanding small tweaks here and there courtesy of our engineering friends at Google. The 3 SEO trends to watch involve branding, video, and mobile. Let’s take a look at each one. 1. BUILD YOUR […]
CREATING THE PERFECT LOGO How Do You Create a Perfect Logo? First of all, ‘there is no such thing as a perfect logo.’ Rather the question is, ‘What logo is perfect for my business?’ WHAT IS A LOGO? A logo is a graphic representation of your core business. In simplest terms, it defines, Who You […]
Branding Your Website | It’s nice when people see your name when searching online for goods, services, or products. It’s even better when they recognize your brand name. When people see your name time, and again this reinforces your online brand. This is known as brand recognition! GET YOUR NAME SEEN ONLINE Get your name […]
Before you engage a company to handle your Internet marketing, to put them to the test.Marketing or SEO provides your business exposure over the Internet by getting your name seen in search results. Furthermore, ask them to show you real-time tests that reflect the type of internet marketing results you can expect. ONLINE MARKETING VIRGINIA […]
Professional logo design Virginia | Companies spend thousands of dollars on creative consultants. Specifically to find that unique combination of color and style. Furthermore, logo branding is no easy task. Moreover, the company logo reflects the heart and soul of your ‘brand identity.’ Therefore your choice in logo design should not be taken lightly. LOGOS […]
WHAT IS THE BEST EMAIL MARKETING SYSTEM? Email marketing management applications are a great way to keep in contact with your current and potential clients. They are a great way to gather and collect new business leads. Here are some options to consider when choosing the best email marketing that works best for you. 3RD […]
VIRAL MARKETING AND NEW BUSINESS If you depend on a sole source, such as search engines, to generate new leads and new business, you’re on dangerous ground. Many businesses have gone belly up because all their eggs were in one basket. Search engines are too fluid and too volatile for consistent organic results. For example, […]
Monitor Your Web Site! Remember to frequently monitor your website’s health and information. YOUR WEBSITE IS A 24/7 COMMERCIAL The number of people authorized to add information to the site determines how often it should be proofread because web sites are a window to your targeted audiences, competitors, and the media. Furthermore, they should maintain […]
Promote Your Business Using Mass Media | In today’s online advertising universe, we are bombarded by digital ads via Smart TVs, computers, tablets, and mobile devices. Therefore I suggest businesses never rely solely on the web to support the bulk of your marketing efforts. Global businesses are competing for their fair share of your attention […]
ONLINE BRANDING Does Your Brand Communicate Online? It takes two seconds to convey one of your most important messages, your image. You can be seen as powerful or passive, a leader or a follower, trustworthy, or phony without saying a word. Therefore it is important to understand that everything about your business that is seen, heard, […]
Ensure Your Website Brand Always Looks It’s Best Online You protect your website brand by not trying to modify or design your own website. In otherwords, website owners with little or no design experience are sending a clear message to their website audience – “we do not put any value on the appearance of our website.” Moreover, this is the subtle message […]
BRANDING YOUR TITLE TAG FOR GOOGLE SEARCH When you create your title tags, it is good to brand your title tag with your name or company name. Website title tag branding is when your name appears in searches repeatedly, which helps people remember your name. This reinforces your online brand and works hand and glove with […]
ACCENTUATE THE POSITIVE, NEVER THE NEGATIVEBroadcast Media Ads That Do A Miserable Job, Branding Company Products And Services. ORKIN Orkin pest control is an excellent example of negative branding. When the commercial starts, I immediately switch the channel to eat breakfast, lunch, or dinner. (No bugs for me. I already know what a roach looks […]
When should you redesign your logo? First logos are like any other form of advertising; a logo communicates your online brand. Furthermore, logos also have a shelf life, and all major companies have changed their logo to some degree over the years, i.e., Star bucks, Walmart, Google, Yahoo, Ford, Coke, McDonald’s, and many others. EARLY […]
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Should you try building your website?
There are many systems out there; Wix, Webby, Square Space, GoDaddy site builder, Web.com, and the list goes on.
Planning a successful eCommerce website
Please take a moment a read our eCommerce 101 primer for tips on creating an eCommerce site that generates foot traffic.
My current web company takes forever to do website fixes!
In this current online, interactive world, your business is open for inquiries 24 hours a day, seven days a week; and your website cannot afford to be down or offline for long.
What is the best software for our new website?
With all the buzz words such as Joomla, Word Press, Drupal, Fusion, Cake PHP, Symphony, Dot Net Nuke, Share Point Designer, and ASPX, it is easy to get confused.
What exactly is search engine optimization; how does it work?
We started following Google back in 1998 when Google was in its’ infancy. We have learned that many things have not changed.
Do you build custom databases or web-based applications?
Custom database applications are part of our wheelhouse. Here are just a few examples of our custom database applications.
What role should social networks play in my business?
With so many different choices like Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, and many others, it is essential to choose wisely.
How do we prevent hacking and online website attacks?
There is one truth about hacking, malware, and online attacks; eventually, you will experience a critical breach or hack.
When should we redesign our company logo?
Logos are like any other form of advertising. They have a shelf life. All major companies have changed their logo to include Proctor and Gamble, Walmart, Westinghouse, General Motors, Ford, Coke, McDonald's, etc.