Building website traffic means talking to your customers. In other words, this means avoiding all the usual advertising and speak directly to your customers’ needs. Here’s how to engage customers properly and meaningfully.
TALK TO YOUR CUSTOMERS INSTEAD OF SELLING YOUR CUSTOMERS.
Namely, stop focusing on your product or service; concentrate more on the customer. For example, please describe how your product or service will meet their needs. Also, see Viral Marketing and New Business.
ANTICIPATE ALL YOUR CUSTOMERS’ QUESTIONS
Above all, remember to ask why. In other words, your content should answer your customers’ pressing questions and concerns. Specifically, address the problems and needs followed by all the possible solutions you provide. In like manner, you are bringing your ‘value’ to bear. This is known as your ‘Value Proposition.’
Furthermore, this lets customers know you are an expert in your field and can solve their problems. Similarly, this is known as the ‘Experts Value Proposition.’
THE FORMULA FOR THE VALUE PROPOSITION
1. Define the audience you want to target.
2. Be concise about your audience’s problems, needs, or requirements.
3. Follow each problem, need, or requirement with beneficial solutions.
Action Tip:
Building website traffic means keeping your sentences short and your thoughts concise.
THE FORMULA FOR THE EXPERT’S VALUE PROPOSITION
An expert’s value proposition gives your customers more details about how their needs will be met.
1. Who You Are – Provide a ‘short’ synopsis of your background and expertise.
2. What You Do – A bullet list of your core competencies works best here.
3. How You Do It – Again, a bullet list is best, followed by a call-to-action button.
Action Tip:
Links to customer case studies help underscore your experience solving real-world issues for customers.
Add compelling content, pictures, visuals, and videos to your home page to increase your chances of getting inquiries.
See: Google Search Infinite Scroll
CONCLUSION
Reread your marketing content with fresh eyes a few times over 48 hours before publishing. 99% of the time, you will rephrase or add new content to your marketing message. If you add targeted, thoughtful value, the customer will feel persuaded to take the next step and choose you over competitors.
ABOUT VISIONEFX
The VISIONEFX creative team understands that you want your business website to have a top branding presence on Google. To do that, you need a professional design and development team who understands you and your business. We build a branding strategy with your customer traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, read
How To Talk To Google. A Conversation With Algorithms
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