Talk to your customers. Because as harsh as it sounds, nobody cares about what you are selling.
Furthermore, customers have already seen and heard all the hype. Therefore, you have to avoid all the usual advertising and speak directly to your customers’ needs.
Heres’ how to properly engage customers in a meaningful way. And as a result, convert customer inquiries into customer sales.
TALK TO YOUR CUSTOMERS INSTEAD OF SELLING YOUR CUSTOMERS.
Namely, stop focusing on your product or service, instead concentrate more on the customer.
ANTICIPATE ALL YOUR CUSTOMERS’ QUESTIONS
Above all, remember to ask why. In other words, your content should answer your customers’ pressing questions and concerns.
Specifically, address the problems and needs followed by all the possible solutions you provide. In like manner, you are bringing your ‘value’ to bear. This is known as your ‘Value Proposition.’
Furthermore, this lets customers know you are an expert in your field. And above all, you can solve their problems. Similarly, this is known as the ‘Experts Value Proposition.’
THE FORMULA FOR THE VALUE PROPOSITION
1. Define the audience you want to target.
2. Be concise about your audience’s problems, needs, or requirements.
3. Follow each problem, need, or requirement with beneficial solutions.
Keep your sentences short and your thoughts concise.
THE FORMULA FOR THE EXPERTS VALUE PROPOSITION
An experts value proposition provides your customer with more details for how their needs will be met.
1. Who You Are – Provide a ‘short’ synopsis of your background and expertise.
2. What You Do – A bullet list of your core competencies works best here.
3. How You Do It – Again, a bullet list is best, followed by a call-to-action button.
Links to customer case studies help underscore your experience solving real-world issues for customers.
Reread your marketing content with fresh eyes a few times over 48 hours before publishing. 99% of the time, you will find yourself rephrasing or adding new content to your marketing message. If you add targeted thoughtful value, the customer will feel persuaded to take the next step and choose you over competitors.
The VISIONEFX creative team understands that you want your business website to have a top branding presence on Google. To do that, you need a professional design and development team who understands you and your business. We build a branding strategy with your customer traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
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