Does Fresh Content Help With Ranking? | Yes, but this is the wrong question to ask. Instead, you should ask, ‘How can I get customers to find my website when looking for goods, content, services, and advice?
Many business owners incorrectly assume that they should see their website appear in the top 10 of Google for trophy phrases. At the same time, Google ranking is necessary, only 1 part of the equation for successful search engine results.
CONTENT IS THE FIRST PRIORITY
When it comes to writing excellent, compelling content on the Web, I remind my clients, ‘If you don’t have anything to write worth reading, then it is better to wait until you do.’ In other words, never post content for content’s sake.
The challenge for many business owners is simply finding the time to write. Many business owners turn over their writing (content generation) duties to SEO persons who generate the content for them. But take caution here. I remind them again… ‘No one knows your business better than you.’
TIPS FOR WRITING NEW CONTENT
One good tip I share on this is to extract lengthy email conversations throughout doing business. We all do this without the realization that we are writing content. We explain to a peer or customer points and advice for ‘The who, what, where, how or why.’
MORE WAYS TO CREATE ORIGINAL CONTENT
There are many other ways to write compelling content. I like to browse Google news for current information that captures my attention. I might find a news topic under various sections to kick-start the idea for an article.
The key is to keep the process moving forward. Save finished and unfinished articles on your desktop. Circle back and re-write, amend, or edit if necessary. You do not have to finish your piece in one sitting. Slow and steady wins the race. Rome was not built in one day. But like well-paved roads, great content will lead visitors back to Rome.
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