Does Fresh Content Help With Ranking? | Yes, but this is the wrong question to ask. Instead, you should ask, ‘How can I get customers to find my website when looking for goods, content, services, and advice?
Many business owners incorrectly assume that they should see their website appear in the top 10 of Google for trophy phrases. At the same time, Google ranking is necessary, but it is only one small part of the equation for successful search engine results.
CONTENT IS THE FIRST PRIORITY
When writing excellent, compelling online content on the Web, I remind my clients, ‘If you don’t have anything to write worth reading, then it is better to wait until you do.’ In other words, never post content for content’s sake.
Many business owners struggle to find the time to write. They turn over their writing (content generation) duties to SEO professionals, who generate the content for them. But take caution here. I remind them again, ‘No one knows your business better than you.’
TIPS FOR WRITING NEW CONTENT
One good tip I share is to extract lengthy email conversations while doing business. We all do this without the realization that we are writing content. We explain points and advice to a peer or customer, such as ‘The who, what, where, how, or why.’ Moreover, learn how good content interacts with Google’s algorithm.
MORE WAYS TO CREATE ORIGINAL CONTENT
There are many other ways to write compelling content. I like to browse Google News for current information that captures my attention. I might find a new topic under various sections to kick-start an article idea.
The key is to keep the process moving forward. Save finished and unfinished articles on your desktop. Reevaluate and re-write, amend, or edit if necessary. You do not have to finish your piece in one sitting. Slow and steady wins the race. Rome was not built in one day. But like well-paved roads, great content will lead visitors back to Rome.
ABOUT VISIONEFX
VISIONEFX is a mobile website design company located in Virginia. We provide services to national companies and small to medium businesses throughout the United States.
Please read what our customers say about Rick Vidallon and the VISIONEFX team on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see CAN I GET MY WEBSITE SEEN AT THE TOP OF THE GOOGLE SEARCH ENGINE
