How to talk to Google | Google’s dictionary definition for SEO ” is short for search engine optimization is now the company’s main marketing channel with the majority of investment going into SEO.” In short: investing in optimizing digital marketing.
Today’s SEO is fairly straight forward to obtain high-quality results. However, depending on your business and products, the competition tells the tale about your SEO’s best strategy. You want to utilize all tools available to get those top 10 results.
And you don’t want to leave anything behind, such as your local search, targeting markets outside your location, horizontal search results that come out of the left field and finds you saying to potential clients, how did you find me?? This includes Google Map pack, Organic search, and Ad Words. This is why you’ll want to know how to talk to Google.
WHO ARE YOU TALKING TO?
And that brings me to content. You’re saying that your company and products are being crawled and show up all over the search results. But one thing is certain; all content is not created equal. Google likes readable content and lots of it. And readable to most word programs and google are two different things altogether.
I always explain it like this, remember who you are talking to. Google’s algorithm Rank Brain only knows what you tell it, so let your content deliver a clear, comprehensive message. You rely on this algorithm to clarify the difference between, say, auto parts and auto jobs. Semantic search improves accuracy and directs the search engines by the intent of your content. You want to end up where you’re trying to be.
HOW ARE YOU TALKING?
Each word in your content has a purpose for the product or service you are selling. Provide complete information that anyone in junior high school can read. Your focus keywords invite the search engines to have a conversation with your content, and your content is driving the results. When you write your content, do it in natural language, making it easy for the search engines to read.
Please make no mistake about it, on your website, your writing for SEO. When the search engines crawl via your keywords, it is looking for questions and answers. Who are you? What do you do, are you an authority on the subject, etc. Don’t assume that Google will understand what your intent is. This is why information is king—clear, concise, and to the point information.
When someone Googles say “pest control Virginia Beach” that’s a question, or ” I need pest control in my location” is one too. But what about the mobile search ” find me a pest control company near me.” Then there is a search that says, ” I need a pest control company to kill rats Va Beach” This is why your content and pages need to be written with as much information it can on who you are, what you do, and how you do it without being convoluted with unnecessary not pertinent information.
You want to provide the answers specific to the title. If someone is looking for pest control and lands on your blog page with a feed of post not on topic, you risk losing authority. But answer questions beyond the title, providing answers beyond the scope of the basic who, where, and how.
LINKING TO OTHER SOURCES
It is another conversation. Your linking to other websites that are sending signals to Google provides your relationship to the information on that site. Say you are linking to a site that allows you to create a profile with your web address, info, images, etc. you then create relevance to that domain.
You are sending signals that let google know you are getting thumps up from other authorities. Having a few solid, trustworthy backlinks is all you need, including links in your local neighborhood of pertinent web sites for your local search and map pack.
KEEPING YOUR CONTENT FRESH
It’s important to keep your content fresh and original, also adding new fresh backlinks. Like any conversation, you want to keep it new and interesting. You’ll want to invite the search engines to your new information, images and videos.
CONNECTING OVER SOCIAL
Although social media has little effect on ranking, it’s important to use social media to engage your viewers for clicks and views. These clicks, views, and bounce affect your rankings as much as any link on your website. If you Instagram an image of a pair of shoes on your website and someone clicks the image, they are now on your website.
And if it loads fast, looks good, and has what that person was looking for, you are getting a great engaged view and hopefully selling the shoes too!
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