CREATING A SUCCESSFUL E-COMMERCE WEBSITE
Successful e-commerce websites start with a great message and design; we call this the ‘Website WOW factor’. Moreover, when someone finds your website online, you want visitors to say, “This looks like a reputable business and a place I can do business with!”
Therefore, make sure you have a solid e-commerce website plan that covers all the key aspects of a successful e-commerce website. For example, you choose the right design and software that fit your business’s needs.
See: How Do I Start An E-commerce Business?
ECOMMERCE DESIGN
Look at other websites selling the same or similar products you plan to sell. Carefully examining your competition is a great way to gather inspiration for your new eCommerce website design. Furthermore, don’t forget about your product photos! Above all, remember you can purchase stock photography to represent the products you sell. Also, see eCommerce Web Design Spa Products.
ECOMMERCE SOFTWARE
Most serious e-commerce website owners employ a complete e-commerce shopping cart with automated real-time credit card processing integrated with a back-end database. In other words, the customer purchasing experience is entirely online from start to finish. For example, the customer purchases an item with a credit card, receives package tracking updates, and receives delivery of their product.
LIST ALL CREDIT CARDS AND FORMS OF PAYMENT YOUR WEBSITE WILL ACCEPT
Be sure to list all the credit cards your website can process, such as Visa, Mastercard, American Express, and Discover. List alternative online payment options. For example, PayPal, money orders, or e-checks) List any special shipping, administrative, or handling charges for international orders.
If you don’t have a merchant gateway to process credit cards online on your website, popular options include Authorize.net, PayPal, and Stripe. Other popular merchant gateways include Square Payments and Stripe. See: Accepting Credit Cards Online
CUSTOMER RETENTION
Ensure that you have a newsletter integrated into your website. Offer customers the option to receive updates via email to keep them informed and top of mind.
Remember that the odds are significantly higher for a customer who has purchased from you and is likely to return. Furthermore, the purchase experience must be accessible and straightforward. In other words, a website must be usable, reliable, and not hostile.
See: Building an Online Business with a Shoestring Budget
MOBILE-FRIENDLY E-COMMERCE DESIGN Your eCommerce site needs to be mobile-ready for all phone types. It is primarily visible in the Google mobile-first index. Moreover, mobile search is a huge factor in driving traffic to your online store.
Also, see:
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Mobile-First Google Indexing Effects on Media Companies
ABOUT VISIONEFX
Successful e-commerce websites go live every day. We are a professional e-commerce web design company, and we understand that great design sets websites apart. That’s why we provide the best eCommerce web design. Our services include WooCommerce, OpenCart, VirtueMart, Magento, and Shopify.
Please take a moment to read what our customers have to say about us on Google Reviews!
For more information, contact us online or call (757) 619-6456. You may also reach us by email @ info@visionefx.net.