What is the best eCommerce Platform? – Determining which e-commerce system is best for you involves many questions, research, and planning. Here are some things to consider.
THERE ARE FOUR TYPES OF WEBSITE E-COMMERCE PLATFORMS
1) Custom Designed E-commerce Shopping Carts
2) Prepackaged Shopping Carts
3) Off-the-shelf E-commerce Systems
4) 3rd Party E-commerce Hosting Services.
CUSTOM DESIGNED ONLINE SHOPPING CARTS
THE PROS
The advantages of having an open-source eCommerce shopping cart include the following.
An open-source eCommerce software is easily customized for any custom functionality you require. Moreover, you own the cart!
You can quickly move to another web hosting company. Most importantly, it can be highly optimized for search engines. (SEO – Search engine optimization)
Easy to integrate custom tools and 3rd party software applications. In other words, your online store has a more substantial chance of becoming a success.
It also allows for integrating interactive customer tools to help ensure online success. For example, you can incorporate Newsletters, Coupons, Product Reviews, and more.
THE CONS
Disadvantages of having an open-source e-commerce shopping cart
The cost is higher
Popular custom shopping cart software or systems include WooCommerce, Open Cart, and Virtue Mart.
PREPACKAGED SHOPPING CARTS
When a web designer or design company quotes you a cost for a custom cart, ask if they are using an off-the-shelf custom cart. These are template cart applications from 3rd party developer websites. ‘Off-the-shelf’ means that the ‘source code’ or ‘under-the-hood programming components may not be easily customized for your purposes.
THE PROS
Advantages of having a prepackaged shopping cart
You own the cart, which is cost-effective for e-commerce start-ups with little financial resources.
THE CONS
Disadvantages of having a prepackaged shopping cart
It is a 3rd party application where phone support is poor or non-existent. Moreover, they are difficult to expand, scale, or customize.
Popular prepackage shopping cart software includes Snip Cart
OFF-THE-SHELF SHOPPING CARTS
Many web hosting companies offer integrated e-commerce shopping solutions, a.k.a. ( One size fits all). However, these are proprietary web systems. Furthermore, they only allow limited modifications, such as adding your logo and choosing an overall color.
These shopping cart system templates are fine for starting on a tight budget.
THE PROS
Advantages of having a template system shopping cart
Inexpensive Costs range from 15.00 to 40.00 per month as an additional cost to your hosting package. Easy to use, depending on your computer skill level.
Furthermore, these systems provide a ‘testing ground’ for your online sales skills. Online and live support is usually pretty good for 3rd party carts. Moreover, they are an excellent place for e-commerce beginners with a limited budget.
THE CONS
Disadvantages of having an open-source shopping cart
You cannot apply custom coding for custom functionality in most cases. Most importantly, you do not own the cart. Finally, you cannot move to another web hosting company.
Popular off-the-shelf shopping cart software includes Squarespace, Wix, and Go Daddy website builder.
3RD PARTY eCOMMERCE HOSTING SERVICES
THE CONS
Disadvantages in 3rd party services
You cannot customize any custom functionality and do not own the cart. Furthermore, you cannot move to another web hosting company. In the same way, there are many more restrictions depending on the system you choose.
If you decide to test the online waters with a ‘template shopping cart solution,’ you will want to build a powerful supplemental website presence to help drive traffic to your online products or services.
Popular 3rd party shopping cart software or systems include Shopify, Big Commerce, and 3-D Cart.
CREATE AN E-COMMERCE WEBSITE PRIORITY LIST
COMMUNICATION
When someone hits your home page, your site must instantly communicate your message or brand. Your homepage must generate enough interest for visitors to dig deeper for more information.
USABILITY/ NAVIGATION
Your website MUST be easy to use and navigate. Display all the most important information above the fold. Most importantly, do not mix your product and administrative links. See the Evolution of Website Usability and the Evolution of Website Navigation.
For example, ‘Home,’ ‘About Us,’ and ‘Our Mission’ are organizational links. The links for ‘Shop Online,’ ‘View Products,’ and ‘Shipping Information’ are your product links.
SEARCH ENGINE PRESENCE
Your website MUST be visible to search engines or ‘search engine friendly.’ A custom e-commerce website optimized for search engines has optimized product pages to increase your web presence over search engines.
Other related articles include:
Planning a Successful E-commerce Website
Online Shopping Carts
Web Development E-commerce Websites
Advantages of Owning Your Software
ABOUT VISIONEFX
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Call: (757) 619-6456 or email info@visionefx.net.
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