Social Networking Tools For Business

What roll should social networks play in my business?

With so many different choices like Linked In, Facebook, Twitter, Instagram, Pinterest, Flickr and many others, it is important to choose wisely. Because having a live social network profile is another way boost your brand and reputation. 

Facebook

A government contractor might consider posting details about a new project you have been awarded. If you are a home remodeling company could post before and after photos of a recently completed project. Private businesses could post their recent participation in a community event such as ‘Polar Plunge or 5K Cancer Walk’.

Twitter

A company or personality might Tweet a post about a recent news event or breaking news.
Likewise companies re-tweet articles to peers and followers. Additionally Twitter is an excellent real-time feedback vehicle for live events over cable TV and online video streaming. Broadcasters such as Bravo Networks and Discovery Networks integrate Twitter into their programming to involve live viewers. 

Linked In

Linked In is hands-down the social networking platform for business to business networking. If you are a business owner and don’t have an account, visit Linked In and sign up now.

Snap, Instagram, Pinterest and Flickr
Snap, Instagram, Pinterest and Flickr primarily visual social networks, where businesses may post interesting photos of events, products, travel images and art.

Blogs
Blogs were made popular when widely adapted into Word Press. A user could quickly post an information page complete with photos or graphics that featured a comment system. Most blogs are written to be informative or conversational. Blogs were the earliest form of social networking and are still widely used today.

Social Networking
Through the use of Social Networking API’s (Application Programming Interfaces) it is now possible to connect your social network pages from a single point such as your blog. Essentially this allows you to make one post in your blog page and have it auto-post into multiple social networks. (This will depend on the availability and permissions settings found in your social network pages)

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