WOW, Factor in Web Design—A professional website is essential for businesses and individuals in today’s online market. With numerous websites, capturing users’ attention and keeping them engaged can be a time-consuming task. That’s where the wow factor comes in. The wow element in website design can create a memorable and engaging user experience.
The WOW factor distinguishes a killer custom website design from a standard, uninspiring design. For example, when someone looks at your website, do you want them to say, “Gee, this looks nice.’ Or do you want them to say, “WOW, this website is great!”
WHAT IS THE WOW FACTOR?
The wow factor grabs people’s attention and makes them stop in their tracks. It’s an unexpected and exciting element in a website design that leaves a lasting impression on users. The wow factor can be anything from stunning graphics and animations to immersive videos and unique layouts. The key is to create a design that is visually appealing and offers something that users can’t find anywhere else. Above all, when people are interested in what they see, it will result in more leads from your website.
10 WOW FACTOR DESIGN TIPS
#1 FOCUS ON USER EXPERIENCE
The wow factor should enhance the user experience, not detract from it. Ensure the design is user-friendly and the wow factor doesn’t hinder usability. For example, adding a large, flashy animation that takes up the entire screen may be visually stunning.
#2 USE HIGH-QUALITY VISUALS
Visuals are a crucial component of website design, and using high-quality images and graphics can make a significant impact. Incorporate relevant visuals into the content and brand to tell a story.
Also, see: Use Your Digital Assets To Increase SEO
#3 INCORPORATE ANIMATION, VIDEO, OR INTERACTIVITY
Animations and interactivity can add an extra layer of engagement to a website design. Use animations to highlight key points, such as when a user hovers over a call-to-action button.
#4 EXPERIMENT WITH UNIQUE LAYOUTS
A custom website design stands out from the crowd. Experiment with designs that suit the content and brand, and use them to create a memorable experience.
TIP: WordPress offers many ways to adjust and modify your website’s design.
#5 KEEP IT CLEAN AND SIMPLE
While incorporating the wow factor is important, it’s essential to remember to keep the design simple and easy to navigate. A cluttered design can overwhelm users and hinder their engagement with the content. Keep the design clean and streamlined, and ensure users can easily find what they want.
#6 BEGIN WITH A GREAT CREATIVE CONCEPT
A concept can be almost anything. See how we approach a website concept with various shapes, layouts, colors, and imagery.
#7 DEVELOPING A CONCEPT
You want to think inside the box, outside the box, and all around the box. The idea here is not to fall in love with the first idea you think of or the first example you see. Take time to write down thoughts and ask other people’s opinions.
#8 AVOID THE “WHAT?” FACTOR
Your website’s purpose should be unambiguous. Your message, your concept, and your website should be ON POINT.
#9 KEEP NAVIGATION CLEAR AND CONCISE
Your navigation is clear and concise. (Avoid artsy mystery meat navigation or hidden roll-overs.) Please keep it clean. Users quickly scan a page for links, text, and photos, so keep these elements front and center.
#10 USE QUALITY PHOTOS AND GRAPHICS
Your photos or graphics are essential in communicating your brand and messaging. Use pictures and graphics that represent your products or services in a positive light. TIP: You can find great graphics and photos for purchase online.
IN CONCLUSION
Incorporating the wow factor in website design can help businesses and individuals create a memorable and engaging user experience. Focus on user experience by using high-quality visuals, incorporating animations and interactivity, experimenting with unique layouts, and keeping it simple.
Also, see: Webpage Design 101
ABOUT VISIONEFX
We are a professional web design company based in Virginia. We understand that great design elevates websites above the rest. Therefore, we work to provide you with the very best web design. In otherwords, your web design success is our success. Above all, we build affordable websites for small businesses.
We also invite you to read our Google Reviews to see what our clients say about their experiences and services.
For more information, contact us online or call (757) 619-6456. You may also email us at info@visionefx.net.
Also, see Monitor Your Website.
