SEMINARS AND VIDEOS
Use your digital assets to increase SEO. Because many of you have marketing gold lying around their office, buried in computers or mobile phones. In other words, these are all the untapped assets that can give you a leg up on the competition.
Google wants to show its users text, documents, videos, photos, and more. In other words, you can enhance your search engine results by taking advantage of this opportunity.
Do you have a seminar, teaching session, marketing video, trade show, instructional video, or webinar? Then you should post it on a video hosting website. For example, YouTube or Vimeo are excellent video hosting platforms.
And don’t forget to add a title and description to your video.
CONVERT POWER POINTS TO VIDEO
Convert PowerPoint presentations to video and upload them as well. Additionally, you can also add voiceovers or background music as well.
Just about everyone loves to watch a video. Moreover, recent statistics reveal over 4.69 billion videos are on YouTube. Furthermore, over 300 hours of videos are uploaded every minute. In like fashion, Facebook video and Microsoft Vimeo are growing exponentially.
MULTIPLE STORES & LOCATIONS
Companies can leverage multiple locations. Google allows stores, companies, and businesses to register their unique places in Google My Business. For example, if you have more than 10 locations, Google will let you manage these from one spreadsheet. See: Google Business Listing Tool
PHOTOS & GRAPHICS
Use Your Digital Assets To Increase SEO. Because Google and other search engines love to show photos, images, and graphics in their search results. Your Website’s images may start appearing in search results depending on the amount of imagery you use and its related search query.
ADDING SEO TO YOUR IMAGES
Using your digital assets to increase SEO means adding descriptive tags to your photos and images.
1) Use keywords or key phrases in the image file name.
Example: <img src=”red_rubber_ball.jpg”>
2) Use the exact keywords or key phrases in the ALT TAG.
3) Keep the image near the supporting content or text on the Web page.
4) Upload your images to popular photo-sharing sites.
Adding videos, listings, and images to your Website will give your business a competitive advantage as Universal Search grows and takes hold in all the popular search engines.
Also see: Fundamentals of Search Engine Optimization
THERE’S MARKETING GOLD IN YOUR DIGITAL ASSETS!
Do you need help leveraging your business assets? Then you’ve come to the right place. We help to deliver the “wow-factor” to your Website. Please read what our customers have to say about VISONEFX on Google Reviews.
Visionefx Creative Director Ricardo Vidallon has been in the creative business of advertising, cable broadcast, animation, and the World Wide Web for more than two decades. His work has been featured on the Christian Broadcasting Network, Inc., Fox News, and NBC Entertainment.
GOOGLE MY BUSINESS LISTING TOOL
THE WOW FACTOR IN WEB DESIGN