The Top Factors Influencing How Google Ranks a Website.
The Top-Ranking factors include;
Keywords or Key Phrases
Meta-Tags, aka ‘Title Tag’ and the ‘Description Tag’
Content (Written content on each of your website pages)
Links Pointing to Your Site
Interior Links inside Your Site
Mobile Display
Traffic ot Clicks to Your Website
META-TAGS
Two components of your meta tags describe and define the content of your webpage to search engines.
a. Keyword – Your keyword tells Google the primary subject you want to rank for and what your webpage is about.
b. Title Tag – A title tag can be compared to the table of contents found in a book.
c. Description Tag – A description tag is a summary that provides more detail to describe your web page.
CONTENT
The content on your website pages matches your meta tags in a Google search query.
Therefore, we recommend creating unique and informative content.
Search engines prioritize original, high-quality content, improving your visibility and ranking. Moreover, readers are more likely to trust and return to sources that provide reliable, insightful, and original information.
TIP: Consistently unique and informative content establishes you as an expert in your field.
LINKS TO YOUR WEBSITE
EXTERNAL LINKING
External links on the Web that link to your website.
For example, if you have linked your Twitter, LinkedIn, Facebook, or another social network account to your website, you have created a link.
Outside links, or 3rd party links, are a ‘vote’ or ‘citation’ for your website.
Your website link on a reputable site indicates to Google that you are a credible resource.
There are hundreds of online platforms where you can create or submit a free link for your website.
INTERIOR LINKING
LINKING INTERIOR PAGES
Interior links are located within your website and link to other pages within the same website.
Internal or interior links are the links that connect the information found within your website in a meaningful way, applicable to your visitors, and helping search engines rank your site.
They are crucial for website navigation, SEO, and establishing a clear site structure.
Essentially, they are the links users and search engines follow to explore and understand your website’s content.
MOBILE RESPONSIVE
Mobile-responsive sites now appear above others in search results.
Furthermore, mobile search is the first place your potential clients will find you.
Today, a responsive mobile design is a must-have feature due to the growing market of devices with varied screen sizes, including iPads, Kindle Fire tablets, Windows tablets, and mobile phones.
TRAFFIC
Website traffic in the digital world works much like it does in the physical world.
1. Clicks on your web pages
2. Time spent on your web pages
3. Links clicked on your web pages
4. Visits from one page to another page within your website
Also see: Can a Longer Domain Registration Increase Search Engine Ranking?
ABOUT VISIONEFX
VISIONEFX provides web marketing services to small businesses throughout the United States.
Please read what our customers say about Rick Vidallon and VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION
