The Top Factors Influencing How Google Ranks a Website.
The top-ranking factors include;
Keywords
Meta-Tags
Content (Written content on each of your website pages)
Links to Your Site
Interior Links in Your Site
Mobile Display
Traffic
META-TAGS
Two components of your meta tags describe and define the content of your webpage to search engines.
a. Keyword – Your keyword tells Google the primary subject you want to rank for and what your webpage is about.
b. Title Tag– A title tag can be compared to the table of contents found in a book. Think of it as 64 characters that best describe what your webpage is all about.
c. Description Tag – A description tag is a summary that provides more detail to describe your web page.
CONTENT
The content on your website pages matches your meta tags in a Google search query. Therefore, we recommend writing unique, informative content. For example, if you write content for ‘kitchen remodeling,’ your title-tag and description-tag should reflect the same.
LINKS TO YOUR WEBSITE
External links (External links on the Web that link to your website)
If you have linked your Twitter, LinkedIn, Facebook, or another social network account to your website, you have created a link. Outside links, or 3rd party links, are a ‘vote’ or ‘citation’ for your website. Your website link on a reputable site indicates to Google that you are a credible resource. There are hundreds of online platforms where you can create or submit a free link for your website.
INTERIOR LINKING
Interior links (Links inside your website that link to other pages within your website)
Internal or interior links are the links that connect the information found within your website in a meaningful way, applicable to your visitors, and helping search engines rank your site.
MOBILE RESPONSIVE
Mobile-responsive sites now appear above others in search results. Furthermore, mobile search is the first place your potential clients will find you. Today, a responsive mobile design is a must-have feature due to the growing market of devices with varied screen sizes, including iPads, Kindle Fire tablets, Windows tablets, and mobile phones.
TRAFFIC
Website traffic in the digital world works much like it does in the physical world.
1. Clicks on your web pages
2. Time spent on your web pages
3. Links clicked on your web pages
4. Visits from one page to another page within your website
Also see: Can a Longer Domain Registration Increase Search Engine Ranking?
ABOUT VISIONEFX
VISIONEFX provides web marketing services to small businesses throughout the United States.
Please read what our customers say about Rick Vidallon and VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION
SEO RANKING PAGE 1 ON GOOGLE
