Google filed United States Patent Application 20050071741
As part of that patent application, Google made apparent its efforts to wipe out search engine spam, stating:
‘Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”
DOMAINS REGISTERED FOR LONGER PERIODS
Herein lies another opportunity for you to reach search engine supremacy. Domains registered for more extended periods give the indication, accurate or not that their owners are legitimate. Google uses a domain’s length of registration when indexing and ranking a Web site for inclusion in its organic search results. To prove to everyone that your site is here to stay, register your domain names(s) for more than one year and increase your chances of boosting your search ranking on Google.
If you are a company, why would you want to deal with renewing your domain every year? Not to mention that you often get a discount for purchasing a quality domain name for a longer-term. Google has just given you another reason to look long term.
DOMAIN REGISTRATION AS A SMALL PART OF THEIR ALGORITHM
In addition to Google, other major search engines also consider the term domain registration as a small part of their algorithm to determine organic rankings of a Web site in their search engine.
The search engine business model provides the most relevant, valuable, and useful Web sites to their visitors. Web site owners who have a long-term business plan and domain registration usually fit this mold. Some Web site visitors also check the years of registration as part of their due diligence. In other words, they determine the legitimacy of a business or company. They do this by checking ICANN to find out if the domain will expire in less than a year.
Registering a domain name for a few extra years is a sound investment.
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