A domain should be:
1) Easy to Say
2) Easy to Spell
3) Easy to Remember
How to Select a Quality Domain Name | Your domain name can reflect what your web site and business is all about. For example, if you are a remodeling expert you might select a domain name that best describes your business such as (your-name-homeremodeling.com).
Above all select a domain name that is easy to remember, so potential customers may easily recall your your website address! To illustrate this, I call this the super marketing test. You might bump into a friend at the grocery and your business comes up in conversation. You want your business website name to be extremely easy to remember.
Select a Well-Known Domain Extension
There are many new domain extensions available, but .com (dotcom) is still the best choice. When typing a web address most people will defer to .com. If .com is not available the other popular choices are .NET, .BIZ or .US. Other choices include; .xyz .online .app .vip .club .site .space .live .shop .dev .co. There are also new custom domain extensions coming online everyday. They cost a little more; but give business owners a wider choice in domain names. Click here to see custom domains
Avoid Using Numbers, Dashes and Underscores in your Domain
Avoid using numbers in your domain name. Only use numbers when is part of your branding or business name. Above all, avoid using dashes and underscores in your domain name. Unless there is absolutely no other choice, stay away from under scores and dashes. Having these symbols in your domain name make it difficult for people to say and remember your website address.
Avoid Long Domain Names and abbreviations
Keep your domain name as short as possible. The longer the domain name the harder it is to remember and the more apt your potential visitors are to make a mistake when searching for your business online.
Avoid using abbreviations. Well-known companies such as FOX or CNN can get away with using abbreviations. But if you are a small business trying to establish your ‘brand’, then people are going to be clueless when they see your abbreviated name in the search engine results.
Create a list of a 10 or more domain name favorites and with a little luck, one of the domain names on your list will be available. Take your time and select a quality domain name that will grow with your business. Also see: Protecting Your Domain Name
For more information about domain names and our website services you may reach us at 757-963-1787 or contact us online. VISIONEFX takes web services to a whole new level of excellence. Be sure to read our Google Reviews and see what our customers have to say about VISIONEFX.