A DOMAIN SHOULD BE:
1) Easy to Say
2) Easy to Spell
3) Easy to Remember
How to Select a Quality Domain Name | Your domain name reflects your website and business. For example, if you are a remodeling expert, you might select a domain name that best describes your business, such as (your-name-homeremodeling.com).
Above all, select a domain name that is easy to remember, so potential customers may easily recall your website address! To illustrate this, I call this the super marketing test. You might bump into a friend at the grocery, and your business comes up in conversation. You want your business website name to be straightforward to remember.
SELECT A WELL-KNOWN DOMAIN EXTENSION
There are many new domain extensions available, but .com (dotcom) is still the best choice. When typing a web address most people will defer to .com. If .com is not available the other popular choices are .NET, .BIZ or .US. Other choices include; .xyz .online .app .vip .club .site .space .live .shop .dev .co. There are also new custom domain extensions coming online everyday. They cost a little more; but give business owners a wider choice in domain names. Click here to see custom domains
AVOID USING NUMBERS, DASHES, AND UNDERSCORES IN YOUR DOMAIN
Avoid using numbers in your domain name. Only use numbers when it is part of your branding or business name. Above all, avoid using dashes and underscores in your domain name. Unless there is absolutely no other choice, stay away from underscores and dashes. Having these symbols in your domain name makes it difficult for people to say and remember your website address.
AVOID LONG DOMAIN NAMES AND ABBREVIATIONS
Keep your domain name as short as possible. The longer the domain name, the harder it is to remember, and the more apt your potential visitors are to make a mistake when searching for your business online.
Avoid using abbreviations. Well-known companies such as FOX or CNN can get away with using abbreviations. But if you are a small business trying to establish your ‘brand,’ people will be clueless when they see your abbreviated name in the search engine results.
DOES MY DOMAIN HAVE TO BE A . COM?
Certainly not. There are lots of other great domain extensions mentioned earlier in this article. On the other hand, there are different ways of incorporating dotcom extension when most popular dotcom names are not available. For example, let us assume you want the dotcom domain name ‘mjslawn.com.’ However, someone already owns the domain. Consider the variations below.
3. mjslawnsva.com (VA for Virginia or that state you live in)
4. mjslawnsvirginiabeach.com (Insert your city)
5. mjslawnshamptonroads.com (Insert your region-name)
Create a list of 10 or more domain name favorites, and with a bit of luck, one of the domain names on your list will be available. Take your time and select a quality domain name that will grow with your business. Also see: Protecting Your Domain Name
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For more information about domain names and our website services, you may reach us at 757-619-6456 or contact us online.
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