Web Design Norfolk VA is a search term to find a reputable Norfolk web design company. Besides, you want to work with a Hampton Roads web design company that has got your back. In other words, you want a professional web company committed to helping you to succeed over the long haul.
Once you browse our client portfolio, you can be confident you’ve found the right company. Besides, we have a history of providing professional website design to Norfolk business owners. Smart business owners choose VISIONEFX.
We join you in planning the success of your business website. First, we map out a marketing plan ensuring optimal success the day your new site goes live. Because we don’t build websites. VISIONEFX builds successful websites.
BUILDING A MARKETING STRATEGY FOR YOUR WEBSITE
In the business world, having a creative website is not enough. Because your website sells itself, in other words, creativity alone is not going to attract sales or traffic. Instead, it takes a solid marketing strategy to achieve a successful online outcome.
Our creative strategy follows these crucial steps.
1. Craft powerful taglines and imagery to persuading your online prospects.
2. Write thoughtful content to influence your readers.
3. Encourage repeat visitors by creating a memorable experience.
Cleverness alone doesn’t sell products and services. On the other hand, clever marketing is ok. But online marketing shouldn’t be used for the sake of merely being cute or clever. Rather your message should be loud and clear. Equally important, there should be no ambiguity in your communication. Generally, you only have a few seconds to capture the visitor’s attention. Therefore VISIONEFX develops a creative strategy to engage and retain your audience. For this reason, our clients enjoy high user traffic and lots of return visitors.
At VISIONEFX, our innovative approach starts at the beginning of your project because your creative strategy lays the foundation for all that comes after.
SEO MEANS WRITING FOR YOUR CUSTOMERS, NOT SEARCH ENGINES
Google has become the de facto standard in an online search. Surely this will be the trend for a long time. And it’s not just about keywords anymore. Previously Google would provide an answer to a question. Today Google is all about the Search Journey. First, Google looks at context. Second, Google shows the user’s content most relevant to their collective ‘search journey.’
Search can be local, regional, or national. A successful SEO outcome depends on identifying all possible search opportunities.
A successful web site SEO plan follows these three rules
1. Define whether your reach is local, regional, or national.
2. Identify three strong competitors in your space.
3. Analyze what they are doing, then do it better.
SEO has become a multi-faceted search experience. At VISIONEFX, our SEO strategy ensures getting found in Google’s new search journey’ algorithm.
HAVE A CONVERSATION WITH YOUR AUDIENCE
When someone reads your website, they are alone with your words. Therefore you want to craft your message thoughtfully. Because connecting with readers on a personal level keeps them on your website. Likewise, if you have products or services, define what makes yours unique. And don’t forget the taglines! On average, 5 out of 10 people will read all your content if you have a compelling tagline.
An effective web site content plan follows these three rules
1. Avoid using tricky or confusing slogans. (Keep it straightforward and simple.)
2. Use sub-headings to divide your thoughts or message.
3. Write. Then read aloud, re-write, spell-check, and read again. (in that order)
Does your content communicate? VISIONEFX will work with you to create content that matters to captivate your visitors. To communicate effectively is to communicate correctly!
USING IMAGERY TO PUNCUTATE YOUR MESSAGE
Pick up a magazine while you are waiting in line at the grocer. Next, notice that images dominate the pages because images punctuate content. For example, a cookbook will always contain lots of food photography. Images are important! If you do not have original photos, there are lots of stock photos available. Use images that best illustrate your message.
VISIONEFX designers have backgrounds in agency print advertising. Therefore we bring our agency experience in print, broadcast, and animation to craft web pages rivaling the most excellent print publications.
Proper use of website visuals follow these three rules
1. Use visuals that complement your copy.
2. Try not to mix visual styles. Keep it consistent.
3. Make sure there is no ambiguity or mixed messaging in your photos.
VIDEOS MAKE FOR AN INTERACTIVE EXPERIENCE
Notwithstanding moving images, your website is mostly static. Video provides a welcome respite to your readers. Because a well-placed video invites your users to take a quick break from reading; similarly, 5 out of 10 people will skip right to the video.
Just about everyone loves to watch a video. For example, recent statistics show over 1,300,000,000 uploads to YouTube. Furthermore, over 300 hours of new videos appear every minute. At the same time, both Facebook video and Microsoft’s Vimeo are growing exponentially.
Not all videos are Hollywood-level productions. Over 50% of videos originate on mobile phones. On the other hand, many company videos are simple PowerPoint presentations. The video experts at VISIONEFX will help you find the perfect video solution that works best on your website.
Successful website videos follow these three rules
1. If you shoot a video without narration, be sure you have an audio track.
2. Use a service like YouTube or Vimeo to playback videos on your website.
3. Keep your video length to about 3 minutes or less.
NATIONAL EXPERTISE WITH LOCAL PRECISION
VISIONEFX is a Virginia corporation. Virginia is our home base. In other words, this is where we live, work, design, and play. We service website clients across the US, from Florida to California. At the same time, we also have website clients in Norfolk Ghent, Downtown Norfolk, Norfolk Industrial Park, Waterfront Norfolk, and Norfolk Commerce Park.
Web design Norfolk VA means we know Norfolk front to back, inside and out. Moreover, this is especially important with local SEO implementation. Specifically, we know the local search terms that get our Norfolk web design customer’s top ranking in Google search. When it comes to top SEO results, local knowledge makes all the difference.
VISIONEFX IS YOUR LONGTIME PARTNER FOR SUCCESS
VISIONEFX believes that the relationship with clients does not stop the day after their new website goes live. Because we strive to remain the touchstone for everything Web-related, equally valuable clients can reach out to us by phone, email, or Go To Meeting. We are all about having a partnership to help you navigated the changing digital landscape.
VISIONEFX is a Virginia-based web design company. We serve customers nationwide from 9:00 AM to 7:00 PM Monday through Friday and Saturday from 10:00 AM to 7:00 PM EST. VISIONEFX takes Web design in Norfolk, VA, to a whole new level of excellence.
Please be sure to read our Google Reviews. Please read what our customers have to say about our services.
For more information about our website services, you may reach us at 757-963-1787 or contact us online.