Many users, including SEO content writers and marketing professionals, have inquired whether ChatGPT-generated content can be identified.
The short answer is yes.
Can ChatGPT Content Be Detected?
Using linguistic analysis, users can detect AI-generated content, such as that from ChatGPT, through natural language processing techniques. Specifically, ChatGPT content is discernible in terms of its syntactic and semantic components.
Moreover, by assessing elements such as word order, grammatical structures, and the contextual meaning of words and phrases, ChatGPT content can be accurately identified. Similarly, this enables its identification in various applications, ranging from speech recognition to machine translation.
Play the video below and see how GPTChat answers the question!
How long has Google been using AI?
It begins with the RankBrain algorithm, Google’s first attempt at utilizing AI in search, which dates back to 2015. Rank Brain helps Google understand how words are related to concepts and can take a broad query and better define how that query relates to real-world concepts.
Furthermore, researchers at Google AI and other organizations have worked on algorithms to detect AI-generated content for many years. For example, Google uses BERT algorithms to replace words with synonyms, as well as add misspellings, among other techniques.
Moreover, statistical features in AI text help predict whether a text was computer-generated, even if it uses an algorithm designed to evade detection. Also, see AI Search on Google.
Invisible Watermarking
OpenAI researchers have developed cryptographic watermarking that will aid in detecting content created through an OpenAI product, such as ChatGPT.
Similarly, researchers state that ethical AI practices, such as digital watermarking, can evolve to become an industry standard in the same way that the Robots.txt file has become a standard for website crawling instructions.
Watermarking is similar to cryptography. Therefore, anyone with the key can test a document to see if it contains a digital watermark that indicates AI generated it. Similarly, the code can be expressed through punctuation or word choice.
Practical applications include preventing academic plagiarism and the mass dissemination of propaganda, also known as fake news.
Should You Use AI for SEO or Marketing Purposes?
Many assume that Google cannot know if the text content is AI. On the other hand, AI is a problem that is already evident, to some extent. Detecting machine-generated content has been a research subject for many years, including the development of methods to identify content translated from another language.
Additionally, consider using AI-generated content for SEO purposes.
Does Autogenerated Content Violate Google’s Guidelines?
In April 2022, Google’s John Mueller stated that AI-generated content violates Google’s guidelines.
“For us, these would fall into the category of automatically generated content, which we’ve had in the Webmaster Guidelines since almost the beginning. People have been automatically generating content in various ways. And for us, if you’re using machine learning tools to develop your content, it’s essentially the same as shuffling words around, looking up synonyms, or doing the translation tricks people used to do—those kinds of things.
I suspect the content quality may be slightly better than the old-school tools. However, it’s still AI content and against the Webmaster Guidelines. So we would consider that spam.” Google recently updated the “auto-generated” content section of their developer page about spam. The changes clarify what makes autogenerated content spam.
Spam policies for Google web search
“Automatically generated (or “auto-generated”) content is content that’s been generated programmatically without producing anything original or adding sufficient value;” Google updated that sentence to include the word “spammy”:
“Spammy “auto-generated content is content that’s been generated programmatically without producing anything original or adding sufficient value. That change clarifies that butomatically generated content is not considered spammy.
The lack of all the value-adds and general “spammy” qualities makes that content problematic.
The Best Use of AI for SEO
The best use of AI tools is scaling SEO to increase productivity among workers. Therefore, that usually involves letting the AI do the tedious research and analysis. Moreover, it may be acceptable to summarize webpages to create a meta description, as Google states explicitly that this is not against its guidelines.
Using ChatGPT to generate an outline or content brief might be an interesting approach. Handing off content creation to an AI and publishing it as-is is not the most effective use of AI. Above all, review your AI content for quality, accuracy, and helpfulness.
Related article: Tips to boost visibility in AI-generated results
Conclusion
AI content is detectable.
More Interesting Language Tools and AI Tools:
https://charactercalculator.com/gunning-fog-index/
https://aws.amazon.com/machine-learning/ai-services/
