FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION.
How do search engines find your website, and how does your website find its way into search engines? Think of it this way: every page on your website is an opportunity to communicate with search engines. Savvy web developers sometimes overlook this simple rule when constructing a new website.
Here are the five most important rules to consider:
1) Title meta tag
2) Description meta tag
3) Visible HTML page content
4) Descriptive Links
These are the basics of Search Engine Optimization. More factors influence the ranking algorithms of Google, Bing, and other search engines. Learn more about building a solid Search Engine Optimization foundation.
TITLE META TAG
The title tag should be different for every page of your website. It should be short, descriptive, and relevant to your web page content. Try not to exceed 68 to 70 characters for your title tag length.
DESCRIPTION META-TAG
The description tag gives more descriptive information about your website page to search engines. The description tag should also be different for every page of your website. It should be short, descriptive, and relevant to your web page content. One or two short, highly descriptive sentences work well.
VISIBLE HTML PAGE CONTENT
HTML is the text on your page. Moreover, your text should be informative and to the point. In other words, try to use bold or bold-underline vital words in your copy. Good grammar and well-formed sentences count, too. If you struggle to write excellent text, hire a professional copywriter. Your website is your 24/7 advertisement worldwide and needs to be clear, creative, and persuasive.
DESCRIPTIVE LINKS
It would help to have descriptive links within your website’s copy and as part of your website navigation. Further, optimize your links by having a descriptive navigation link or link contained within the copy of your web page, which links to a relevant page or topic. Sticking to solid fundamentals for Search Engine Optimization will make your website climb in the search engines and expose your product, service, issue, or cause to far greater audiences.
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. We build an SEO strategy with your traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see:
MARKETING GOLD ALL AROUND YOUR BUSINESS
SIZE MATTERS ONLINE
WEBSITE TITLE-TAG BRANDING
HOW DOES GOOGLE WORK?
RANKING ON GOOGLE
ARE YOU GETTING FOUND IN GOOGLE?
