Getting found in Google Search means getting your webpage found when someone searches for you on Google. However, there is a vast amount of data that Google must sort through to display a search result. To illustrate, Google stores information about those 30 trillion pages in the Google Index, which is now at 100 million gigabytes!
SHOWING UP ON THE COVETED FIRST PAGE OF GOOGLE SEARCH
Most people will never scroll past the first page on a Google search. Moreover, people are most likely to click and visit web pages in the first three organic search positions.
To show up on the first page of Google in the top three spots, you must understand how Google stores web page information.
HOW GOOGLE STORES WEBPAGE INFORMATION
Google looks at webpages like the index in the back of a book. Furthermore, an entry for every word seen on every webpage becomes part of the Google index.
In other words, when Google indexes a webpage, they add it to the entries for all of the terms or words it contains. Specifically, Google is a massive supercomputer containing vast amounts of data. And every computer requires software to operate. In this case, Google’s software is a sophisticated machine learning search algorithm. Google search works to rate, sort, and display search results using five primary search rating factors. These factors include; Meaning, Relevance, Quality, Usability, and Context. Learn more about How Search Works.
GETTING GOOGLE TO FIND YOUR WEBPAGE
Google suggests web pages contain a title and description similar library category index card, the title, and description to help Google direct users to your web page.
While this may be true, tens of thousands of competing web pages compete for the first page in search. Getting first place search results is becoming extremely competitive because hundreds of websites live on the Web each day.
GETTING FOUND IN GOOGLE THROUGH SEO
Helping websites get top search results in Google is called Search Engine Optimization, aka SEO. The three most vital parts of SEO, without getting too deep into all the techno-wizardry, are Meta-Tags, Content, and Backlinks.
1. META TAGS. Meta tags are also known as the title and description tags.
Title and description tags tell Google what your webpage is all about. It helps to establish if a search query is relevant to the subject matter contained in your web page. For example, in the search result below, we have searched for ‘Emergency Plumbers’. Notice the words (Emergency Plumbers) are bold in the web pages’ description tag. Therefore, the title and description tags are the primary way to present and communicate web pages to Google.
2. CONTENT. Write lots of fresh content.
Your content (the words found on your web page) demonstrate expertise, authority, and trust for a given subject.
Writing great content also means creating content that is thoughtful and engaging. We recommend a minimum of 600 to 900 words per web page. However, there is no limit to the amount of content or concepts you may have.
3. BACKLINKS. Links outside your web page are backlinks.
Creating a strong backlink helps to communicate authority for your webpage. The accumulative effect of backlinks is much like a political campaign. In other words, a backlink is a vote for your web page.
A backlink is a link on another web page that exists outside of your website. For example, if you have your website linked to your Linked In page, this is a backlink. Furthermore, if other high-quality websites link to your web page will increase your PageRank. In addition to creating a backlink on Linked In, other places to create a backlink include Facebook, Pinterest, Google My Business, Instagram, and many more. View more suggestions for creating backlinks.
IN CONCLUSION
Getting found in Google is not a sprint. Getting higher visibility in Google with greater frequency is a marathon. The slow and steady accumulation of web pages, content, and backlinks wins the race!
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. From planning to launch, we build an SEO strategy with your traffic goals in mind. Please read what our customers have to say about VISIONEFX on Google Reviews. For more information, call: (757) 619-6456 or email info@visionefx.net.
