Increase your online visibility with local search. Specifically, make sure you are on Google My Business, Facebook, Instagram, Yelp, and other local directories.
Moreover, populate your profile with photos, videos, and information to stand out against local competitors. In addition, follow-up by reaching out to your clients and asking for a review. Furthermore, you may also run promotions to encourage customer reviews.
Make sales with deep discounts. On the other hand, you can send promotional emails, or launch an ad campaign. Alternatively, you could create a customer loyalty program to keep your existing customers coming back. Look into turn-key services like Square Loyalty, Five Stars, Yotpo, or Tap Mango.
COMMUNICATE WITH YOUR CUSTOMERS
Email marketing is a good starting point for reaching out to your customers. And social media is a great communication tool for small businesses: Facebook, Linked In, Instagram, and Twitter. If you don’t have the design chops to create visuals on your own, you can use a service like Canva or Over.
MANAGING MULTIPLE SOCIAL MEDIA ACCOUNTS
If you manage multiple social media accounts, consider centralizing everything in one tool. Check out Hootsuite, Sprout Social, or Meet Edgar. Furthermore, Facebook for Business is a powerful communication tool.
If you are not familiar with Facebook for business, check out their Blueprint courses for the Facebook Marketing Partner certification. It’s yet another way to stand out from your competitors!
YouTube is another platform small businesses often use for marketing. Post videos about popular topics in search and related to your business.
For example, you could post video reviews of your favorite products. That video could then link back to the product listing in your online store.
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