Face book for business | Using Facebook for business and other social networks to share and market your business is a good thing. However using Facebook exclusively is a bad idea and here’s why.
4 Important Reasons not To exclusively use Facebook for business
1. By conducting most of your business on Facebook you weakening the power of your website. Spending all your time posting on Facebook instead of your website you are passing along time and traffic to Facebook. Facebook will grow while your site traffic shrinks. For example, Google assigns higher ranking sites having more visits and traffic. In other words visits and traffic accounts for websites placing higher in search engine results.
2. You do not own your Face book page. You are simply leasing free space on Face book servers. Therefore do not be surprised if all the time spent building your FB page suddenly disappears. Facebook does allow you to download all the content you posted such as text, links and photos. However if you were to upload all this information to another website, you will have none of the Facebook styling or functionalities.
3. Face book is a ‘Social Networking‘ Application. Unless you have a ‘Social Network’ plan in place, then your business does not belong exclusively on Facebook.
4. You have little or no control over defamatory material. Most FB pages are open for posting and sharing. Otherwise people are not going to take the time to join your page. However what happens if someone posts defamatory or damaging information? Will you be able to call someone at Facebook? At any rate if you do not exclusively control your online presence then you are opening a huge can of worms.
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