THE PATH TO THE TOP OF GOOGLE SEARCH ENGINE RANKINGS IS WRITTEN CONTENT AND VIDEO CONTENT
If you haven’t incorporated video and social media into your website, consider it a missed opportunity in your marketing strategy. Moreover, humans like to see what they’re getting and with whom they are dealing.
Furthermore, video and social media provide many opportunities to garner SEO authority in your market. Above all, Google’s new algorithm modification Rank Brain works with video and content.
GOOGLE RANK BRAIN
Rank Brain means learning and understanding the human-like search. So ask and answer questions for the consumer in your content strategies. Remember, many people search using voice on their mobile devices. This new signal in Google explores natural language, which can be vague, unedited, and even longer than typed search queries.
Think human SEO, relevant content, links, and meta-tags. Good content is what Google likes best. Good humanized content is what Rank Brain wants best. Understanding the reasons for these algorithm updates is crucial to your relevancy and authority in search queries.
Updating your website and SEO is to capitalize on the evolution of search engine changes and is necessary to keep your authority on page rank.
YOUR TUBE AND YOUR WEBSITE
Discuss YouTube: Your website and YouTube are excellent examples of content-rich relationships. Producing YouTube videos pushing your products, brands, and services and embedding them into your website is a massive opportunity for page traffic. The more videos, the better.
Instagram, Facebook, and Twitter, to name a few, are just another target-rich place to interact with your market.
THE IMPACT OF A WEBSITE REDESIGN
When redesigning your website and updating your SEO, remember what Matt Cutts (the former Google software engineer) said… “Write and design websites for humans, not machines. And your search engine ranking will take care of itself.”
VISIONEFX takes SEO-driven web design to a whole new level of excellence. Read our Google Reviews and see what our customers say about our services.
Do you need help getting found in a Google search? For more information about our web page SEO services, contact us at 757-619-6456 or online.
GOOGLE CHANGES AFFECTING RANKING
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