Google Changes Affecting Ranking | Your SEO is like any relationship in life. It needs attention and care. Your relationship to the search engines starts when you launch your new website continuing as long as your website is active. Like a finely tuned engine, you want the kind of maintenance that makes your website a top competitor.
Having a Web Development company that is always tweaking your site, staying on top of algorithm platform updates is what successful companies do to improve and protect their Google Page Rankings.
GOOGLE RANK BRAIN
Google changes affecting ranking is centered around Rank Brain. Rank Brain is a machine-learning artificial intelligence system far different from engineers who teach the platform by entering information. In contrast, Rank Brain doesn’t replace Google’s other search algorithms but is a modification of Google’s hummingbird platform.
WHAT’S NEW IN RANK BRAIN
What’s new is Rank Brain’s ability to anticipate and interpret searches that might not have exact words. Additionally, Rank Brain is about query refinement and more meaningful results. How does it affect your search engine results? On the one hand, no one is sure yet. However, it does lend to more surveillance of how you are ranking.
In other words, pay attention! Be mindful of what you’re feeding the search engines in your keyword queries and links. Remember, your search and keywords are educating Rank Brain, not engineers.
PAGE RANK IS MONEY IN THE BANK
This new modification is sure to affect your ranking. Google changes affecting ranking requires protecting your ranking like you do your bank account. Page rank is money in the bank. Your SEO strategies that have always worked in Google will continue to do so, but it is really all about content with the Rank Brain modification. The more readable content you post, the more you educate Rank Brain on your authority for any given subject.
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