If you’ve seen fluctuations or drops in your rankings each week, blame it on Google. I promise it isn’t your SEO professionals’ fault; your website probably has nothing wrong. Updates are constantly rolling out. When I pull the daily stats, I always see fluctuations in my SEO clients’ SEO reports.
In most cases, ranking up and down changes are always going on. Don’t forget to check desktop and mobile separately! SEO mobile search success is more important now than ever before.
HOW DO GOOGLE UPDATES AFFECT YOUR WEBSITE?
Google occasionally runs a “broad core algorithm update” to shuffle the deck. While some pages may suffer a drop, others will benefit from this update. On the other hand, if pages drop rank, it’s probably not because there is anything wrong with them. However, something else happens if the tank is in a severe drop and stays tanked.
Google said on Twitter, “There’s no “fix” for pages that may perform less well other than to remain focused on building great content,” wrote Google’s @searchliason. This means what we have learned about page rankings and content. If some things change for the worse, then something needs to change.
HOW TO PROTECT YOUR RANKINGS
It was an exciting week with this new rollout. Looking over the ranking reports from early this week during the update, I saw no mobile word dips. I always do one account for desktop and one for mobile. The drops happened only on the desktop reports.
We are continually improving our client’s SEO rankings, and these Google software updates are ongoing. If your content is lacking, the stats will prove that. If you are optimized and have great content, the stats will confirm that, too—sign up for Action Insights featuring SEO articles and advice.
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