BUILDING A WEBSITE FOR 2020
Google updates all the time and we rarely see little affect with our stats. But last week Google launched a significant broad core algorithm update. With broad core updates we see big fluctuations over a course of a week. Because these wonky stats are the norm for us we don’t get too rattled by it. Basically the core algorithms are being updated and typically the values are being changed and adjusted and Google’s not telling us how or why.
Most of the past Google updates have focused on following quality signals.
1. Understanding user searches better
2. Identifying what web pages are about
3. Understanding the link signal better.
CORE UPDATES ARE IMPORTANT FOR YOUR RANKING
When Google adjusts valuations its always had positive effects for those following Google webmaster guidelines. Likewise those not adhering to guidelines will suffer penalties. For example Google’s algorithm named ‘Penguin’ goes after spam links, black hat practices like link buying, content scrapping, link exchange schemes, automated content and news content re-posting to name a few. These websites will land a heavy ranking penalty as a result.
This is why you want to always play by the rules. Often after a broad core update low ranking pages will begin to climb in the rankings. If there is a small drop in ranking, will normally adjust over a course of a few days. If your pages do not improve your SEO professional will analyze why and fine tune content to improve SEO results.
INVITING GOOD RESULTS
Building a website for 2020 with smart SEO planning makes all the difference. Because when it comes to improving ranking a website redesign might be the best way to go. Specifically a clean well-structured website drives the best ranking results on the web. SEO and website includes planning for;
1. Great website architecture
2. Mobile first
3. Attention to on-page content
4. Thoughtful on-page and off-page back links.
5. Smart use of photos and graphics
5. Removal of old content
6. Fast loading speeds on mobile and desktop
SEARCH ENGINES LIKE QUALITY
Search engines like quality, fast user friendly websites that are not weighted down by old construction and outdated content, long title tags and junk code that tends to find its way in. Remember that the Google search engine is a constantly expanding and Googles AI is ‘machine learning’ not machine thinking, but it is intuitive. Those core algorithms are collecting combined information from search patterns, to intent and keywords and voice and much more to drive results. A new structured website built from an SEO Design perspective first, is best for optimal results.
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