There are a number of popular tools used by experts in the search engine marketing industry. Many tools offer both free and paid versions. A few SEO tools include the following brands:
Google Web Master Tools
Depending on where you are on the SEO practitioner spectrum and what you are looking to accomplish there are several SEO tools to choose from. Many of the ‘paid-for’ tools offer a try before you buy trial period so to see if the SEO tool is a good fit for you.
There is no ‘one-fits-all’ search analysis tool. There is no ‘absolute best’ SEO tool. Even seasoned professionals use multiple tools for SEO. At VISIONEFX we use a variety of tools for search engine optimization. We have found that each tool provides a different way of analyzing data at a 1000 ft. view and at a granular level. Remember that SEO tools are meant to be a yard stick of sorts, to measure the over-all SEO health of website. Once you have the analysis and feedback in-hand you can develop and execute a successful search strategy for your website(s).
Rick Vidallon is Creative Director for VISIONEFX, a SEO company based in Virginia Beach VA. They provide SEO services to small and medium sized businesses throughout the United States. Rick can be reached at (757) 619-6456 or www.visionefx.net.