SEARCH IN THE BEGINNING
Remember when the Internet was still in its infancy? Then, quickly, it went from crawling to a brisk walk into our lives. These were the days when having a website was a luxury and about as cool as it gets.
Moreover, not all of your competitors had websites, so you zipped along getting business and being in the know of all things Internet. Browsing the Internet was fun and exciting as search engines expanded, and information poured in as fast as we could click an image or link.
Then there was Google, officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, the most used web-based search engine.
As the Google colossus grows, more information is consumed.
GOOGLE RANK BRAIN
Google is an ever-expanding grown-up without adult supervision (hence Rank Brain).
Specifically, RankBrain is a machine learning-based search engine algorithm, and it’s swelling with information and people jumping in to compete alongside, well, all of us. And what is the big takeaway?
Don’t ever get comfortable with a ‘static’ status quo website. Google Rank Brain seeks new links and content on your website pages.
THE MORE INFORMATION GOOGLE GETS, THE MORE IT WANTS
If you want certainty, the best way to create is by keeping your websites updated and in great shape with maintenance. And if you need a redesign to make your website responsive and mobile-friendly, now more than ever is the time to do that.
Google wants relevant content. And it wants it in pristine condition because it will quickly pass over the old, broken, and mediocre information. Take the time to update the pages of your website with content, links, photos, or videos. Above all, keep things current and fresh.
CONCLUSION
If Google has taught us anything, it’s always to think new. In the same way, you can also update your existing content. Either way, updating the content on your web pages is an essential part of your online marketing strategy to maintain your competitive edge.
Therefore, nurture the investment you’ve made in your domain and website. Good maintenance and fresh content are a win-win.
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. We build an SEO strategy with your traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
TRANSFERRING YAHOO DOMAIN
GOOGLE CHANGES AFFECTING RANKING
HOW TO GET TOP GOOGLE SEARCH RESULTS
WEBSITE SPEED TESTING
HOW CAN I GET MY WEBSITE SEEN AT THE TOP OF THE GOOGLE SEARCH ENGINE
