SEARCH IN THE BEGINNING
Remember when the internet was still in its infancy? Then quickly, it went from crawling to a brisk walk into all of our lives. These were the days when getting a website was a luxury and about as cool as it gets. Not all of your competitors had websites, so you zipped along getting business and being in the know of all things internet.
Going through the internet, adolescents was fun and exciting as search engines expanded, and information came pouring in as fast as we could click an image or link. But like any adolescent, the bigger it got, the more it needed.
GOOGLE RANK BRAIN
And now this kid called the internet has matured. It’s an ever-expanding grown up that doesn’t need adult supervision any longer (hence Rank Brain). It’s swelling with information and people jumping in to compete alongside, well, all of us. And what is the big take away? Don’t ever get comfortable with the status quo.
THE MORE INFORMATION GOOGLE GETS, THE MORE IT WANTS
If you are looking for certainty, then the best way to create is by keeping your websites updated and in great shape with maintenance. And if you need a redesign to make your website responsive and mobile-friendly, now more than ever is the time to do that. One thing is for certain the more information Google gets, the more it wants.
Solid relevant updated and new content. And it wants it in pristine condition too because it will quickly pass over the old, broken, and mediocre. It will archive the past and go looking for them now and even in the future.
CONCLUSION
If Google has taught us anything, it’s always to think new, what’s new, and what’s not relevant this time next year when the next modification rolls out. Updating your website content, online marketing strategies, and website maintenance are how to maintain your competitive edge.
Treat the investment you’ve made in your domain and website with care. The one thing that will never change is that it gains rank authority by age as your domain ages. Combining age, good maintenance, and fresh, readable content is a win-win.
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. From planning to launch, we build an SEO strategy with your traffic goals in mind. Please read what our customers have to say about VISIONEFX on Google Reviews. For more information, call: (757) 619-6456 or email info@visionefx.net.
