VIRAL MARKETING AND NEW BUSINESS
You’re on dangerous ground if you depend on a sole source, such as search engines, to generate new leads and business. Many companies have gone belly up because their eggs were in one basket. Search engines are too fluid and too volatile for consistent organic results.
For example, Google updates or algorithms change daily in terms of how website results are displayed. In other words, today, you may have the #1 position on Google for various search terms, and tomorrow, you may find yourself on page 50.
Your business development efforts should use an integrated approach that combines at least two communications tools. Internet search engines are one. Viral marketing on the internet is another. Here are a few sure-fire ways to get customer attention.
TARGET A LOCAL OR REGIONAL NICHE
Target local or regional niches. If you service or sell to the military, obtain emails from military and military-related clients to create an email list. Fifty or more emails will do.
SEND EMAILS TO CUSTOMERS
Build your email list. Your email list should contain current customers and customers who may have contacted you for services or products. Next, write something engaging—an informative article, product sale, or upcoming event. Finally, post this online and send your marketing email bi-weekly or monthly.
GENERATE CURIOSITY OR INTEREST
Our services are sold to a niche market in one way or another. The key to new or continued business from existing clients is directly or indirectly promoting your business. Other soft-selling methods are generating electronic newsletters or digital flyers. You have to spread the news and create a buzz.
POST TO GOOGLE BUSINESS
If you have a Google Business listing, you can post your articles, events, and promotions for FREE! If you do not have a GMB listing, you should get one!
That’s viral marketing.
Also see: Monitor Your Web Site
ABOUT RICK VIDALLON
Rick Vidallon is President of VISIONEFX, a Web design company based in Virginia Beach, VA. They provide services to national companies and small to medium businesses throughout the United States.
Reach Rick at (757) 619-6456 or info@visionefx.net.
Also, see
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