Action Insights

REVITALIZING MEMBER ENGAGEMENT

In a strategic move to enhance member engagement and modernize its digital presence, the Virginia Association of Local Tax Auditors (VALTA) partnered with VISIONEFX. We are a premier web design agency based in Hampton Roads, and we are ready to redesign and relaunch your website completely. The result is a fresh, professional platform built with functionality, efficiency, […]

EQUIPPING CIVIC ORGANIZATIONS THROUGH THOUGHTFUL WEB DESIGN

At VISIONEFX, we specialize in designing websites that serve the unique needs of civic organizations and public sector entities throughout Norfolk, VA, and beyond. Our portfolio showcases our extensive experience in municipal and civic web design, demonstrating how purpose-driven design can enhance both user experience and community engagement. Our team is experienced in creating user-friendly […]

MUNICIPAL WEBSITE REDESIGN

Cities, towns, and municipalities recognize the importance of maintaining a robust online presence to connect with their communities effectively. Therefore, our goal is to provide effective service and meaningful engagement for residents and visitors alike. VISIONEFX specializes in municipal website design, offering creative solutions tailored specifically for city and county governments. Attractive User-friendly Design and Functionality […]

USING TYPOGRAPHY AND FONT STYLES IN WEBSITE DESIGN

Typography is one of the most crucial elements in website design, shaping not only how content looks but also how it is understood, navigated, and remembered. When used appropriately, typography creates a visual hierarchy, establishes mood, guides user attention, and enhances readability. When used poorly, it can lead to confusion, frustration, and a negative perception […]

WHY VISIONEFX CIVIC SOLUTIONS IS THE PREMIER CHOICE FOR MUNICIPAL WEBSITE SUPPORT

In today’s digital-first world, municipal and county websites serve as the primary means of communication between government entities and their citizens. From emergency notifications to public meeting agendas, these platforms must operate flawlessly around the clock. When it comes to civic website maintenance and city-county website maintenance, VISIONEFX Civic Solutions stands out as an industry leader. […]

USING GRAPHICS, ICONS, AND CALL TO ACTIONS IN YOUR WEBSITE

A successful website does more than present information — it guides visitors, captures their attention, and encourages them to take action. Moreover, well-designed graphics, icons, and calls to action (CTAs) provide subtle but powerful cues that enhance usability, branding, and conversions. When used strategically, these visual and interactive elements transform passive browsers into engaged customers. […]

FULL SCREEN VERSUS FIXED WIDTH WEBSITE LAYOUTS

Full Screen versus Fixed-Width Website Layouts Web design has evolved dramatically over the past two decades as screens, devices, and user preferences have changed. Gone are the days when most internet users accessed the web through a 1024×768 desktop monitor. Today, designers must account for an overwhelming variety of screen sizes: massive 5K monitors, mid-sized […]

GODADDY AIRO WEBSITE BUILDER REVIEW 2025

GoDaddy Airo Website Builder When reflecting on a recent internal website project, I can honestly say the finished product looks decent—I would grade it a C+ by my standards. The main area where it falls short is its lack of administrative tools for easily applying SEO tags. As someone who focuses on building sites that […]

THE ART OF WEBSITE REDESIGN

The Art of Web Redesign: Blending Creativity with Strategy In today’s digital-first economy, a business’s website is often its most powerful asset. For many customers, your website isn’t just a storefront—it’s the central nervous system of your brand presence. Yet far too many companies let their digital homes grow stale, outdated, or—in the worst cases—nonfunctional. […]

WEBSITE REDESIGN BEFORE & AFTER

Before & After: The Creative Journey of a Website Redesign When businesses think of a web redesign, they often picture a fresh homepage banner, new fonts, or perhaps a cleaner navigation bar. But a true redesign is not about surface-level changes—it’s about reimagining the entire digital experience through creativity, strategy, and storytelling. To understand this […]

REDESIGN YOUR WORDPRESS BUSINESS WEBSITE IN 2025

Advantages of Redesigning Your Business Website in 2025 (Specifically WordPress) In today’s online economy, your business website is more than a virtual business card—it’s the storefront, the sales floor, and the customer service hub rolled into one. By 2025, industry trends indicate that customers are becoming increasingly tech-savvy, with higher expectations for video, animation, and […]

REDESIGN YOUR BUSINESS WEBSITE

WEBSITE REDESIGN FOR BUSINESS VISIONEFX recently redesigned the website for military veteran and author William Hellman. Our team transitioned it from WIX to WordPress to deliver a dynamic, visually engaging platform that highlights the excitement of his latest action-packed book, Havana Deception. The new website incorporates dynamic renderings and graphics, enhancing the online experience and drawing […]

CREATIVE AI VIDEO ADS ON SOCIAL MEDIA

AI Video Ads on Social Media With endless content vying for attention online, capturing and maintaining your audience’s attention is more challenging than ever. That’s why we don’t just create video ads; we craft short, punchy videos designed to stop the scroll, spark a smile, and get people clicking. Humor, clever twists, and eye-catching moments […]

TRAINING AI MODELS FOR SEO

Training AI models for Search Engine Optimization Often referred to as GEO or Generative Engine Optimization, Training AI models, such as Perplexity.ai, ChatGPT, Meta AI, Google Gemini, and Microsoft Copilot, ” in the wild”—that is, using real-world, live data and user interactions. This AI training is a crucial approach to enhancing the accuracy and reliability […]

OPTIMIZE CONTENT FOR AI SEARCH

Test your Website using AI Search Chat. Artificial Intelligence (AI) has revolutionized the way search engines operate. Specifically, keyword recognition has given way to the complex understanding of context and intent. This evolution means that content creators and marketers must adapt their strategies to align with AI-powered search. Test search terms regularly on Google Gemini, […]

SHORT VIDEO ADS DRIVE TRAFFIC ON SOCIAL MEDIA

Short Video Ads Drive Traffic on Social Media With endless content vying for attention online, grabbing and maintaining your audience’s focus has become increasingly complex. That’s where we use impactful video ads — transforming the way your business engages and elevates its brand on social media. Specifically, we use platforms such as Facebook, TikTok, YouTube, X.com, LinkedIn, […]

MOBILE VIDEO ADS FOR SOCIAL MEDIA

Mobile Video Ads for Social Media With online users scrolling through endless content, attention spans are becoming increasingly shorter. As a result, grabbing and maintaining interest on social platforms has become increasingly complex. Therefore, at VISIONEFX, we create short-form mobile video ads. Video ads are a dynamic approach that transforms how your brand engages with […]

AI & LLM SEARCH FOR WEBSITE VISIBILITY IN 2025

Unlocking Website Visibility: A Fresh Strategy for Excelling with AI and LLM-Powered Search   As AI-driven search and large language models (LLMs), such as ChatGPT, Gemini, and Perplexity, transform how users discover information, website owners must rethink their digital strategies. Traditional SEO is no longer enough—Generative Engine Optimization (GEO) and technical and content readiness for […]

HOW SHORT, EFFECTIVE VIDEO ADS ARE BOOSTING BRANDS ON SOCIAL MEDIA

The Impact Of Concise, High-Performing Video Ads On Brand Growth Across Social Platforms Online attention spans are short, and content streams are endless; capturing and holding your audience’s interest is a monumental challenge. Enter the short, effective video ad: a powerful, punchy tool that’s revolutionizing how companies build and boost their brand on social media […]

TESTING KEYWORD PHRASES IN POPULAR AI CHAT MODELS

WHY AI MENTIONS MATTER FOR YOUR BUSINESS The Rise of AI Chat Models in Search and Customer Engagement AI bots and conversational models are now a central part of how consumers find information, interact with brands, and make purchasing decisions. As search engines and digital assistants increasingly rely on AI-driven responses, the way businesses approach […]

TIPS TO BOOST VISIBILITY IN AI-GENERATED RESULTS

GET READY FOR SIGNIFICANT CHANGES AS USERS BECOME MORE FRUSTRATED WITH GOOGLE RESULTS. Boost Visibility in AI-Generated Results – AI agents, such as ChatGPT, provide quick, ad-free, and easy access to information. AI is a significant departure from the conventional way of accessing information via Google Search. More importantly, as people become more familiar with […]

OPTIMIZE YOUR WEBSITE FOR AI SEARCH AND AI CHAT

AI IS GOING TO CHANGE THE BUSINESS MODEL OF THE WEB. The business model of the web for the last 15 years has been search. One way or another, search drives everything that happens online with search engines, social networks, and, most of all, AI Chat and AI Search. CHANGES AT GOOGLE OVER THE LAST […]

SEARCH EVERYWHERE OPTIMIZATION

Search Everywhere Optimization (SEO) means making your business easy to find across all major search engines and platforms. It’s not just about ranking on Google anymore. People search on YouTube, scroll on TikTok, browse Facebook Reels, check LinkedIn for services, or use Instagram and Pinterest for product discovery and inspiration. Each platform has its audience, […]

WELCOME TO THE GOOGLE SEARCH ENGINE CASINO

Google Search Engine Casino Welcome to the wild and whimsical world of the Google Search Engine Casino, where every click is a roll of the dice, and every search result is a chance to hit the jackpot! Whether you’re a savvy marketer or just a curious player, this digital casino is packed with games of […]

GET MORE LEADS FROM YOUR WEBSITE

Is Your Website Losing Customers? Here’s The Hidden Culprit and How to Fix It. Get More Leads from Your Website – Today, your website is often the first point of contact between your business and potential customers. Most importantly, small business owners cannot afford to miss any opportunities to engage with customers. How To Get […]

COMPREHENSIVE LIST OF AI TOOLS

The Advantages of Using Different AI Writing Tools for Content, Ideas, and Inspiration AI writing tools have emerged as valuable assets for writers, content creators, businesses, and individuals seeking to enhance their creative process. Moreover, these tools offer distinct advantages that can improve productivity and inspiration. Furthermore, these tools help overcome common writing challenges. You can […]

ADVANTAGES AND DISADVANTAGES OF AN AI-GENERATED WEBSITE

What Are the Advantages and Disadvantages of an AI-Generated Website? Using AI to Build a Website: AI-generated websites offer various advantages and disadvantages. Here’s a breakdown: DISADVANTAGES of an AI-Generated Website Limited Design Flexibility and Templates: AI website builders typically rely on predefined templates and layout grids, which are inherently block-based and rectangular in nature. […]

CUSTOM WEB DESIGN

Unleashing the Power of Original Website Design Clients often ask what custom web design entails and why an original website design is superior to a website template or an AI-generated website. Web templates and AI-generated websites limit your vision to predefined design geometric structures. However, we prefer to have complete creative freedom when designing a […]

THE POWER OF VIDEOS ON YOUR WEBSITE

VIDEO MAKES A POWERFUL FIRST IMPRESSION In today’s crowded online world, competition is fierce, and attention spans are short. Therefore, having a visual edge is essential. Once your home page appears on a visitor’s screen, you only have a second to capture their interest. For example, Figure Engineering features a video on its website’s home page […]

MEGA MENUS FOR ENHANCED WEBSITE ENGAGEMENT

Mega-Menus for Enhanced Website Engagement Drive Traffic and Page Impressions In the competitive world of websites, where first impressions are paramount, capturing and retaining visitor attention is a constant challenge. Therefore, as a leading web design agency in Virginia Beach, we understand the importance of creating visually appealing and user-friendly websites that encourage exploration and […]

THE EVOLUTION OF WEBSITE USABILITY

Website Usability Website usability and navigation have undergone significant changes since the inception of the World Wide Web. For example, the earliest web pages were text-based and lacked sophisticated navigation. Whereas today’s complex and visually appealing designs reflect a deeper understanding of user experience (UX). Early Web Pages In the early days of the Internet, […]

IS GOOGLE YOUR FRIEND?

Website owners have been asking: Where is my website? I can’t find it anywhere. Many businesses have seen a massive drop in organic rankings. Once ranked at the top of Google, their site has dropped off the map. 99% of the time, it has nothing to do with their website and has everything to do […]

BROKEN LINKS: THE HIDDEN SABOTEURS OF YOUR SEO

Broken or Outdated Links Harm Your Ranking. Here’s How To See If Your Links Are Intact. Broken links can significantly impact your website’s search engine optimization (SEO). Moreover, these links create roadblocks for users and search engine crawlers. In otherwords, broken links hinder your website’s visibility and ranking. Therefore, let’s explore these link issues in […]

AI-GENERATED CONTENT FOR SEO – A DOUBLE-EDGED SWORD

AI-powered content generation tools are rapidly gaining traction in applying search engine optimization, also known as SEO. These innovative tools can generate high volumes of content in minutes, making them an attractive option for businesses and individuals seeking to enhance their online presence on Google. However, before jumping on the AI bandwagon, let’s compare the […]

DATABASE CODING SERVICES

Database Coding Services – VISIONEFX develops custom databases using MySQL, SQL, and ASP.NET programming. Moreover, if you have a legacy database, we can rebuild that, too! Data integrity and security are paramount in today’s digital age. Aging databases may require more robust security measures to protect sensitive information from potential threats. For example, we have extracted data […]

AI SEARCH ON GOOGLE

AI Search Will Impact Your Website Traffic, Google, and BING. Here’s what you can do to maintain your traffic AI Search on Google – AI has the potential to significantly impact website clicks and traffic related to customers’ search for goods, products, and services on search engines like Google and Bing. Here are a few […]

CAN CHATGPT CONTENT BE DETECTED?

Many users, including SEO content writers and marketing professionals, have inquired whether ChatGPT-generated content can be identified. The short answer is yes.  Can ChatGPT Content Be Detected? Using linguistic analysis, users can detect AI-generated content, such as that from ChatGPT, through natural language processing techniques. Specifically, ChatGPT content is discernible in terms of its syntactic […]

ADA COMPLIANCE FOR WEBSITES

Being ADA Compliant: What You Need to Know ADA Compliance for Websites – The Americans with Disabilities Act (ADA) is a civil rights law that protects people with disabilities from discrimination. While websites and other digital content online are still not explicitly mentioned in the ADA, regulations and court orders show that the ADA does […]

LOCAL EXCELLENCE AWARD WINNER BY UPCITY

VISIONEFX 2021 Local Excellence Award Winner by UpCity! – For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than […]

ACCEPTING CREDIT CARDS ONLINE

Accepting credit cards online is a top priority for business owners. Furthermore, you don’t have to build a complex eCommerce site to do this. Moreover, you can create a website to list products, services, or menu choices. Furthermore, you can embed or paste a form or button for orders and payments on the page. Above […]

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