GET READY FOR SIGNIFICANT CHANGES AS USERS BECOME MORE FRUSTRATED WITH GOOGLE RESULTS.
Boost Visibility in AI-Generated Results – AI agents, such as ChatGPT, provide quick, ad-free, and easy access to information. AI is a significant departure from the conventional way of accessing information via Google Search.
More importantly, as people become more familiar with AI tools, it becomes more apparent that the traditional way of searching on Google will give way to more intuitive and conversational forms of information retrieval rather than just a list of links.
ARE YOU USING AI?
Anyone who isn’t studying how to drive their brand visibility in AI platforms is already behind the curve. Companies and brands that adapt to how AI retrieves, interprets, and generates information could increase their long-term visibility while building a brand-new AI traffic source.
For example, visit TECHCOM on LinkedIn, where AI Video and Animation reinforce companies’ capabilities and services.
CREATE HIGH-QUALITY, AUTHORITATIVE CONTENT
Develop comprehensive, in-depth guides and topical resources that establish your expertise in your business niche. Post your content frequently and keep it updated regularly to increase the likelihood of being cited in AI-generated answers.
In addition, use structured data formatting and include data, visuals, and recommendations to increase the likelihood of being cited in AI-generated answers.
BUILD HIGH-QUALITY BACKLINKS
1. Earn backlinks from reputable, industry-relevant sites. For example, you can post online press releases or guest posts on authority sites.
2. Writing headline-worthy or data-driven content is an effective way to get a backlink on a high-value news website.
3. Pitch your article to journalists and bloggers, or secure connections with media professionals on LinkedIn.
4. High-quality backlinks are one of the most effective ways to secure high-authority backlinks, which signal trust and authority to AI systems.
5. Participate in podcast guesting to diversify your backlink profile.
LEVERAGE INFLUENCER AND STRATEGIC PARTNERSHIPS
Collaborate with influencers whose audience aligns with your target market. Influence endorsements and shares can amplify your reach, drive traffic, and result in organic backlinks, all of which enhance your authority in the eyes of AI agents.
INFLUENCER RESOURCES
Impulze: Features a database of over 280 million influencers across Instagram, TikTok, and YouTube.
Modash: Covers 250+ million influencer profiles on major platforms.
HypeAuditor: Specializes in audience authenticity, fraud detection, and demographic analysis.
Pursue co-marketing campaigns for mutual content promotion and link-building opportunities. One of the essential benefits to keep in mind is that you can save a ton of money when you collaborate with a brand. According to Collabosaurus, their research found that brand collaborations can be up to 25 times less expensive than digital advertising.
OPTIMIZE FOR TOPICAL AUTHORITY AND STRUCTURED DATA
• Build or contribute to existing content hubs that thoroughly cover key topics in your industry, helping establish your site as a topical authority.
• This increases the chances of your content being referenced in AI-generated responses.
• Use schema markup and structured data to help AI agents accurately interpret your content and context, making it easier for them to cite your website in answers.
AUTHORITY RESOURCES
Medium: A Medium Corporation operates as an online publishing platform. The Company provides space for a blog that enables users to share and experience knowledge, ideas, and stories.
Quora: Quora is an American social question-and-answer website and online knowledge market headquartered in Mountain View, California.
ENGAGE AND AMPLIFY ON SOCIAL MEDIA
Google is no longer the only place people go to for answers or advice. People are turning to Facebook, LinkedIn, X.com, TikTok, Instagram, YouTube, Amazon, and AI agents such as ChatGPT. In otherwords, these platforms have become search engines themselves.
To put it another way, SEO is no longer about Search Engine Optimization. Today, it means Search Everywhere Optimization.
• Share your content across social platforms to increase your visibility and the potential for organic backlinks from journalists, bloggers, and other businesses who discover your expertise.
• Actively engage with your audience, respond to comments, and participate in relevant conversations to build brand recognition and trust.
COLLECT AND SHOWCASE CUSTOMER TESTIMONIALS
Display positive customer reviews and testimonials. Reviews and ratings build credibility and can be referenced by AI agents looking for trustworthy sources.
According to the Pew Research Center, “82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time. 40% say they always or almost always read online reviews.
How and whether to respond to online reviews is a critical consideration that can significantly impact a company’s success.
Most importantly, online reviews influence sales.
MONITOR AND UPDATE YOUR SEO PRACTICES
Stay current with best SEO and best AI practices, focusing on user intent, relevant keywords, and technical optimization (site speed, mobile-friendliness, secure connections).
SEO TOOLS
Track your SEO rankings using tools such as Google Search Console, Bing Webmaster Tools, UberSuggest, or Moz.
Software: Update your software regularly, such as WordPress, Drupal, Joomla, Magento, and others.
External Website Page Linking: Always ensure that the external pages you link to provide relevant, valuable content to your readers.
Internal Website Page Linking: Internal linking, whenever you link to related articles on your website, is another helpful strategy for maintaining your keyword rankings.
When done correctly, internal linking helps search engines better understand the importance and topical focus of each page. As a bonus, intelligent internal linking also keeps users on the site longer by giving them easier access to additional site content.
By implementing these strategies, your business will enhance its digital authority, increasing the likelihood of being cited and recommended by AI search agents and chatbots, and ultimately driving new customers to your website.
ABOUT THE AUTHOR
Rick Vidallon, the Creative Director at VISIONEFX, designs professional websites for small business owners throughout the United States. Please read what our customers have to say about VISIONEFX on Google Reviews. For more information, call (757) 619-6456 or use our contact form.
# Boost Visibility In AI-Generated Results
