Getting found in Google Search means getting your webpage found when someone searches for you on Google. However, Google must sort through vast data to display search results. To illustrate, Google stores information about those 30 trillion pages in the Google Index, now 100 million gigabytes!
SHOWING UP ON THE COVETED FIRST PAGE OF GOOGLE SEARCH
Most people will never scroll past the first page of a Google search. Moreover, people are most likely to click and visit web pages in the first three organic search positions.
You must understand how Google stores web page information to show up on the first page of Google in the top three spots.
HOW GOOGLE STORES WEBPAGE INFORMATION
Google looks at web pages like the index in the back of a book. Furthermore, an entry for every word seen on every webpage becomes part of the Google index.
In other words, when Google indexes a webpage, it adds it to the entries for all the terms or phrases it contains. Specifically, Google is a massive supercomputer containing vast amounts of data. Moreover, every computer requires software to operate. In this case, Google’s software is a sophisticated machine-learning search algorithm.
Google searches rate, sort, and display search results using five primary search rating factors. These factors include Meaning, Relevance, Quality, Usability, and Context. Learn more about How Search Works.
GETTING GOOGLE TO FIND YOUR WEBPAGE
Google suggests that web pages contain a title and description similar to a library category index card, tag, and report to help Google direct users to your page.
While this may be true, tens of thousands of competing web pages compete for the first page in search. Getting first-place search results is becoming extremely competitive because hundreds of websites live on the Web each day.
GETTING FOUND IN GOOGLE THROUGH SEO
Helping websites get top search results in Google is SEO engine optimization. SEO’s three most vital parts are meta tags, Content, and Backlinks without getting too deep into all the techno-wizardry.
1. META TAGS. Meta tags are also known as title and description tags.
Title and description tags tell Google what your webpage is all about. It helps to establish if a search query is relevant to the subject matter contained on your web page. For example, in the search result below, we have searched for ‘Emergency Plumbers.’ Notice the words (Emergency Plumbers) are bold in the web pages’ description tag. Therefore, the title and description tags are the primary way to present and communicate web pages to Google.
2. CONTENT. Write lots of fresh content.
Your content (the words on your web page) demonstrates expertise, authority, and trust for a subject.
Writing great content also means creating content that is thoughtful and engaging. We recommend a minimum of 600 to 900 words per web page. However, there is no limit to the content or concepts you may have.
3. BACKLINKS. Links outside your web page are backlinks.
Creating a solid backlink helps to communicate authority for your webpage. The accumulative effect of backlinks is much like a political campaign. In other words, a backlink is a vote for your web page.
A backlink is a link on another web page outside your website. For example, this is a backlink if your website is linked to your Linked In page. Furthermore, if other high-quality websites link to your page, your PageRank will increase. In addition to creating a backlink on Linked In, other places to create a backlink include Facebook, Pinterest, Google My Business, Instagram, and many more. View more suggestions for building backlinks.
IN CONCLUSION
Getting found in Google is not a sprint. Getting higher visibility in Google with greater frequency is a marathon. In otherwords, your ranking is the accumulation of text, links, images, video, visitor traffic, and search location over time. Therefore, the slow and steady expansion of web pages, content, and visits wins the race!
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. We build an SEO strategy with your traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see,
HOW DO I GET GOOGLE TO NOTICE A NEW PAGE ON MY WEBSITE?
HOW DOES GOOGLE WORK TO FIND LINKS AND CONTENT
BACKLINKS FOR SEO
WEBMASTER BACKLINKS
DESIGNING SUCCESSFUL WEBSITES
GOOGLE HUMMINGBIRD UPDATE
SEARCH ENGINE OPTIMIZATION SEO VIRGINIA
