FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION.
How do search engines find your website, and how does your website find its way into search engines? Think of it this way: every page on your website is an opportunity to communicate with search engines. Savvy web developers sometimes overlook this simple rule when constructing a new website.
Here are the five most important rules to consider:
1) Keywords
2) Title meta tag
3) Description meta tag
4) Visible HTML page content
5) Descriptive Links
These are the basics of Search Engine Optimization. More factors influence the ranking algorithms of Google, Bing, and other search engines. Learn more about building a solid Search Engine Optimization foundation.
TITLE META TAG
The title tag should be different for every page of your website. It should be short, descriptive, and relevant to your web page content. Try not to exceed 68 to 70 characters for your title tag length.
DESCRIPTION META-TAG
The description tag gives more descriptive information about your website page to search engines. The description tag should also be different for every page of your website. It should be short, descriptive, and relevant to your web page content. One or two brief, highly descriptive sentences work well.
VISIBLE HTML PAGE CONTENT
HTML is the text on your page. Moreover, your text should be informative and to the point. In other words, try to use bold or bold-underline vital words in your copy. Good grammar and well-formed sentences count, too. If you struggle to write excellent text, hire a professional copywriter. Your website is your 24/7 advertisement worldwide and needs to be clear, creative, and persuasive.
On the other hand, you may also use AI to generate content. AI-powered content generation tools are rapidly gaining traction in applying search engine optimization (SEO).
DESCRIPTIVE LINKS
It would help to include descriptive links in your website’s copy and in your website navigation. Further, optimize your links by using a descriptive navigation link or a link within your web page copy that points to a relevant page or topic. Also, read Backlinks for SEO.
Sticking to solid search engine optimization fundamentals will help your website rank higher in search results and expose your product, service, issue, or cause to far greater audiences.
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. We build an SEO strategy with your traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, please take a look at VISIONEFX search engine optimization, part of our premier SEO maintenance service packages for your business ranking on Google and AI Search!
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