PUBLISH ARTICLES FOR SEARCH ENGINE OPTIMIZATION IS ABOUT THE CONTENT RELEVANT TO YOUR BUSINESS
You want to write and publish content-rich articles with information, videos, and images. You want to educate your clients or customers and the search engines of your authority on your services or products. Let’s face it. Google loves new content, and your market loves further information and products.
GOOGLE IS CONSTANTLY CRAWLING FOR INFORMATION
Consider that search engine updates or algorithm modifications happen frequently and constantly crawl information. Your customers and clients expect new and fresh ones. It’s a win-win when you’re taking the time to talk to your market in articles, and it’s an excellent opportunity to give search engines new updated content. It’s key to good old fashion SEO.
TAKE THE TIME TO PUBLISH ARTICLES
Publishing articles for search engine purposes should be a part of any company’s website marketing strategy. It’s a good idea to dedicate a section on your website for articles and or blogs. These are great places to showcase your services and new products with articles and images. It keeps your market up to date and feeds new and fresh content to the search engines.
UPDATE YOUR VIDEOS TOO!
It’s also good to have updated videos on your website as well. It’s another way to be in touch with your market. Video content is another kind of content that is a powerful way to stay relevant and generate business. Publishing articles for search optimization purposes means just that. When writing an article, be mindful, you are reporting information that humans will read.
To put this another way, don’t make the mistake of writing copy for search engines. Here’s a tip: write your article as if you are conversing with a client or customer. SEO is about humans, not a machine connection. I always say, “SEO- is a human thing.”
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