3 SEO TRENDS TO WATCH IN 2020 | When it comes to on-page search engine optimization, best practices will stay the same. Notwithstanding small tweaks here and there courtesy of our engineering friends at Google. The 3 SEO trends to watch in 2020 involve branding, video and mobile. Let’s take a look at each one.
1. BUILD YOUR BRAND REPUTATION
Building Your Brand Outside Your Website
Although online reputation is a powerful Google ranking signal, it’s not in the way you would imagine. Much of your online reputation is brought about via back links on 3rd party websites having a solid reputation. (Linked In, Crunchbase, Yelp) Furthermore your online reviews, company posts and blog post contributions are attributing factors. Visit these sites and make sure all your information is correct, current and up to date.
Developing Your Brand Inside Your Website
Your brand is your reputation. If you are building an online brand you want to always make your users feel they found what exactly they were looking for when visiting your website. Encourage good reviews and avoid doing things that will get you bad ones. In other words, protect your website brand.
Broadcasting Your Brand Over Social Media
Furthermore never underestimate the power of social media and email campaigns to generate brand awareness. Create campaigns that ask interesting questions or encourage user engagement. Other ideas include customer’s surveys or user polls. You want people engaging with your company in a positive manner.
Likewise you want to engagement with clients and customers the same way. For example, don’t try to ‘sell or market’ your audience in every social share or post you make. Instead try sharing news and information relevant to your business. Become the influencer versus trying to influence.
2. USE VIDEO TO OPTIMIZE YOUR BRAND
Video Builds Relationships
Create short videos that share useful information. (I like to call these back-pocket videos) The goal is become an authority in your business space. People love video. This is why You Tube generates $16 billion to $25 billion in annual revenue. Video provides you the platform to communicate in a more personal way.
AV Keeps Eyeballs On Your Page
Using video on website landing pages keeps users engaged. When you use video to compliment written content, people tend to stay on a web page longer. Video also reduces bounce rate (when someone leaves your website) and encourages visitors to browse for more information. In the illustration below more than 30% of visitors last week watched our entire video!
Furthermore mobile friendly videos are a big plus for SEO. Video is going to be the content of choice in 2020.
3. MOBILE FIRST MEANS HIGHER VISIBLITY
+70% Of People Find You First On Mobile
Google is crawling your mobile website version first. (AKA Mobile first indexing) Although a desktop responsive website can be mobile friendly, your mobile version is the door that opens it all. Make sure your website looks great on all mobile devices.
Fast Loading Over Mobile Is Critical
Finally make sure your website loads fast. (The next time you are out the office, try loading your website over a mobile connection). Don’t be surprised if it takes 4 seconds or more to load. The sweet spot is 2 seconds or less. Those few seconds can make all the difference in landing new customers. Mobile loading speed also attributes to higher mobile ranking. Keep in mind that it takes lots of work and expertise to achieve high loading scores, but is well worth the investment. Loading speed is everything.
3 SEO trends to watch in 2020 involve keeping it fresh, fast and interesting. Add lots of new relevant content to include, videos, images and written content. Google likes fresh, well written information that’s easy to access and loads fast. Pretty much like we all do.
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