3 IMPORTANT SEO TRENDS TO WATCH | Regarding on-page search engine optimization, best practices will stay the same, notwithstanding minor tweaks here and there, courtesy of our engineering friends at Google. The 3 SEO trends to watch involve branding, video, and mobile. Let’s take a look at each one.
1. BUILD YOUR BRAND REPUTATION
Building Your Brand Outside Your Website
Although online reputation is a powerful Google ranking signal, it’s not in the way you would imagine. Much of your online reputation is built through backlinks on third-party websites with a solid reputation. (LinkedIn, Crunchbase, Yelp)
Visit these sites and make sure all your information is correct, current, and up to date.
Developing Your Brand Inside Your Website
Your brand is your reputation. If you build an online brand, you always want to make your users feel they found what they were looking for when visiting your website. Encourage good reviews and avoid doing things that will get you bad ones. In other words, protect your website brand.
Broadcasting Your Brand Over Social Media
Furthermore, never underestimate the power of social media and email campaigns to generate brand awareness. Create campaigns that ask interesting questions or encourage user engagement. Other ideas include customer surveys or user polls. You want people to engage with your company in a positive way.
Likewise, you want to engage with clients and customers in a similar way. For example, don’t try to ‘sell or market’ your audience in every social share or post you make. Instead, try sharing news and information relevant to your business. Become an influencer, rather than trying to influence.
2. USE VIDEO TO OPTIMIZE YOUR BRAND
Video Builds Relationships
Create short videos that share helpful information and insights. (I like to call these back-pocket videos.) The goal is to become an authority in your industry or field. People love videos. This is why YouTube generates $16 billion to $25 billion in annual revenue. Video provides a platform for more personal communication.
AV Keeps Eyeballs On Your Page
Using video on website landing pages keeps users engaged. When you use video to complement written content, people stay on a web page longer. Video also reduces the bounce rate (when someone leaves your website) and encourages visitors to browse for more information. Over 30% of visitors watched our video last week, as illustrated below!
Furthermore, mobile-friendly videos are a big plus for SEO.
3. MOBILE-FIRST MEANS HIGHER VISIBILITY
+70% Of People Find You First On Mobile
Google crawls your mobile website version first. (This is also known as Mobile-first indexing.) Although a desktop-responsive website can be mobile-friendly, your mobile version is the door that opens it all. Make sure your website looks great on all mobile devices.
Fast Loading Over Mobile Is Critical
Finally, ensure your website loads quickly. (The next time you are out of the office, try loading your website over a mobile connection.) Don’t be surprised if it takes 4 seconds or more to load. The sweet spot is 2 seconds or less. Those few seconds can make all the difference in landing new customers. Mobile loading speed is also a factor in higher mobile rankings. Remember that achieving high loading scores requires a lot of work and expertise, but it is well worth the investment. Loading speed is everything.
CONCLUSION
Three crucial SEO trends to watch involve keeping it fresh, fast, and engaging. Add lots of new relevant content, including videos, images, and written content. Google likes fresh, well-written information that’s easy to access and loads quickly, just like we all do.
Related Articles
How To Ask Google to Remove the Malicious Warning
ABOUT VISIONEFX
We are a Virginia-based web design company serving website customers nationwide, from 9:00 AM to 7:00 PM, Monday through Friday, and from 10:00 AM to 7:00 PM on Saturdays, Eastern Standard Time.
VISIONEFX takes Web design and SEO to a whole new level of excellence. Read our Google Reviews and see what our customers say about VISIONEFX.
For more information about our website services, please get in touch with us at 757-619-6456 or visit us online.
Also, see
Web Design Norfolk VA
Optimize Your Google Business Listing
Branding
Google algorithm changes
Website Design Auto Repair Virginia Beach
