3 IMPORTANT SEO TRENDS TO WATCH | When it comes to on-page search engine optimization, best practices will stay the same, notwithstanding minor tweaks here and there courtesy of our engineering friends at Google. The 3 SEO trends to watch involve branding, video, and mobile. Let’s take a look at each one.
1. BUILD YOUR BRAND REPUTATION
Building Your Brand Outside Your Website
Although online reputation is a powerful Google ranking signal, it’s not in the way you would imagine. Much of your online reputation is brought about via backlinks on 3rd party websites having a solid reputation. (Linked In, Crunchbase, Yelp)
Furthermore, your online reviews, company posts, and blog post contributions are attributing factors. Visit these sites and make sure all your information is correct, current, and up to date.
Developing Your Brand Inside Your Website
Your brand is your reputation. If you build an online brand, you always want to make your users feel they found what they were looking for when visiting your website. Encourage good reviews and avoid doing things that will get you bad ones. In other words, protect your website brand.
Broadcasting Your Brand Over Social Media
Furthermore, never underestimate the power of social media and email campaigns to generate brand awareness. Create campaigns that ask interesting questions or encourage user engagement. Other ideas include customer surveys or user polls. You want people to engage with your company positively.
Likewise, you want to engage with clients and customers in the same way. For example, don’t try to ‘sell or market’ your audience in every social share or post you make. Instead, try sharing news and information relevant to your business. Become the influencer versus trying to influence.
2. USE VIDEO TO OPTIMIZE YOUR BRAND
Video Builds Relationships
Create short videos that share helpful information. (I like to call these back-pocket videos) The goal is to become an authority in your business space. People love videos. This is why YouTube generates $16 billion to $25 billion in annual revenue. Video provides you the platform to communicate in a more personal way.
AV Keeps Eyeballs On Your Page
Using video on website landing pages keeps users engaged. When you use video to complement written content, people stay on a web page longer. Video also reduces the bounce rate (when someone leaves your website) and encourages visitors to browse for more information. More than 30% of visitors watched our entire video last week in the illustration below!
Furthermore, mobile-friendly videos are a big plus for SEO. Video is going to be the content of choice in 2020.
3. MOBILE-FIRST MEANS HIGHER VISIBILITY
+70% Of People Find You First On Mobile
Google is crawling your mobile website version first. (AKA Mobile-first indexing) Although a desktop responsive website can be mobile-friendly, your mobile version is the door that opens it all. Make sure your website looks great on all mobile devices.
Fast Loading Over Mobile Is Critical
Finally, make sure your website loads fast. (The next time you are out of the office, try loading your website over a mobile connection). Don’t be surprised if it takes 4 seconds or more to load. The sweet spot is 2 seconds or less. Those few seconds can make all the difference in landing new customers. Mobile loading speed is also attributed to higher mobile ranking. Keep in mind that it takes lots of work and expertise to achieve high loading scores, but it is well worth the investment. Loading speed is everything.
Three crucial SEO trends to watch involve- keeping it fresh, fast, and engaging. Add lots of new relevant content to include videos, images, and written content. Google likes fresh, well-written information that’s easy to access and loads fast. Pretty much like we all do.
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