Breaking Google Barriers | Your website is the largest business asset you probably have, and if it isn’t, then maybe you can change that more straightforward than you think. Google algorithms approach your website just like any other human. It likes to read your content and see the images/videos.
It will stop if it cannot easily access what it wants. If you have broken links, it will hit a wall with your information without direction on how to get it. You want a structured way to deliver your website’s information, providing a clear path throughout.
ROOM FOR IMPROVEMENT
Getting into your website structure is like getting under the hood of your car. As SEO professionals, we look at your website’s design and see what problems may slow you down. Let’s look at structured data.
Google relies on the way your information is structured. For example, when anyone lands on your home page, you want them to know immediately who you are, what you do, and where to find additional information through your navigation and internal linking.
There’s no confusion. No spam links, mixed messages, weird navigation, or broken links. You want your website structured to connect all your internal information, starting with your homepage navigation. You also want to be sure the extra white space where content should be has range. If you wish to rank authority, content is necessary.
WHAT’S YOUR DESIGN STRUCTURE?
Ok, so let’s look at your website design like your home. What’s your curb appeal? Does it invite you in to look around? I cannot tell you how often I see a website that needs SEO glaringly wrong on the home page structure and design.
Often, the websites’ home page keywords are not there or wrong, and the navigation is complicated and most likely will frustrate users. As for content, you are developing categories for posts and blogs that put your website’s information in an easy-to-read structure of importance.
For example, consider removing old information or discontinued products. You can re-purpose old posts by freshening or archiving them to reduce their importance over the newest information. Linking to your internal subpages from your main pages to structure a flow allows Google to crawl freely. Give Google the map of your data and remove any roadblocks.
INDEXABILITY
You’ll want to know if there are any crawl barriers on your website. It is a specialized process to locate and fix these errors. Older websites tend to run out of search engine gas because they lack good content structure and SEO.
Old-school SEO techniques don’t cut it on the web anymore, plain and simple, because the new algorithms are self-teaching AI that searches as you do. When Google crawls your website, it follows the links gathering your data.
You want your data accessible so all your information gets to their servers. It will then analyze the information you provided in your website’s structure. Google will only index the pages it can access. You want your website to be clean of broken links, and you also want to provide internal links purposefully.
HOW TO MAINTAIN YOUR CRAWL
If it’s not broken, don’t fix it. It is no longer the web’s status quo. You can continually improve on maintaining ranking. It’s no secret that updating content is necessary. It’s a rich opportunity to introduce new keywords or keyword variations.
It provides new ground for internal linking, providing meaningful connections to your information. SEO professionals must keep you on top by fixing what’s broken and adding further information if your website drives your business.
LOAD TIME MATTERS
I’ll admit it. I’m that mobile searcher who will hop off a slow load and search for what I want elsewhere in a nanosecond. I have no patience for slow connections and slow-loading pages. You want your website to load fast, period.
And there are many reasons why your website could be loading slowly. Experienced SEO professionals are best at analyzing and fixing page load time—sign up for Action Insights featuring SEO articles and advice.
ABOUT VISIONEFX
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For more information about our web page SEO services, contact us at 757-619-6456 or online.
Also, see
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