Breaking Google Barriers | Your website is the largest business asset you probably have, and if it isn’t, then maybe you can change that more straightforward than you think. Google algorithms approach your website, just like any other human. It likes to read your content and see the images/videos.
If it cannot easily access what it’s looking for, it will stop. If you have broken links, it will hit a wall with your information with no direction on how to get it. You want a structured way to deliver your website’s information providing a clear path throughout.
ROOM FOR IMPROVEMENT
Getting into your website structure is like getting under the hood of your car. As SEO professionals, we look at your website’s design and see what problems may be slowing you down. Let’s look at structured data.
Google relies on the way your information is structured. For example: on your home page, when anyone lands on it, you want them to immediately know who you are, what you do, and where to find additional information through your navigation and your internal linking.
There’s no confusion. No spam links, no mixed messages, no weird navigation, or broken links? You want your website structured to connect all your internal information, starting with your homepage navigation. You also want to be sure the extra white space where content should be has range. If you wish to rank authority, content is necessary.
WHAT’S YOUR DESIGN STRUCTURE?
Ok, so let’s look at your website design like your home. What’s your curb appeal? Does it invite you in to look around? I cannot tell you how often I see a website that needs SEO glaringly wrong on the home page structure and design.
Often, the websites’ home page keywords are not there or wrong, and the navigation is complicated and most likely will frustrate users. As for content, you are developing categories for posts and blogs that put your website’s information easy to read structure of importance.
For example, consider removing old information or discontinued products. You can re-purpose old posts by freshening them up or archive them to reduce their importance over the newest information. Linking to your internal subpages from your main pages to structure a flow allows google to crawl freely. Give google the map to your data and remove any roadblocks.
You’ll want to know if there are any crawl barriers on your website. It is a specialized process to locate and fix these errors. Older websites tend to jun out of search engine gas because they lack good content structure and SEO.
Old school SEO techniques don’t cut it on the web anymore, plain and simple, because the new algorithms are self-teaching AI that searches as you do. When Google crawls your website, it follows the links gathering your data.
You want your data to be accessible, so all of your information gets to their servers. It will then analyze the information you provided in your website’s structure. Google will only index the pages it can access. You want your website to be clean of broken links, also providing internal links purposefully.
HOW TO MAINTAIN YOUR CRAWL
If it’s not broke, don’t fix it is no longer the web’s status quo. You can continually improve on maintaining ranking. It’s no secret that updating content is necessary. It’s a rich opportunity to introduce new keywords or keyword variations.
It provides new ground for internal linking, providing meaningful connections to your information. SEO professionals must keep you on top by fixing what’s broken and adding further information if your website is driving your business.
LOAD TIME MATTERS
I’ll admit it. I’m that mobile searcher that will hop off a slow load and search what I want elsewhere in a nanosecond. I have no patience for slow connections and slow loading pages. You want your website to load fast, period.
And there are many reasons why your website could be loading slow. Experienced SEO professionals are best at analyzing and fixing page load time—sign-up for Action Insights featuring SEO articles and advice.
VISIONEFX takes SEO-driven web design to a whole new level of excellence. Be sure to read our Google Reviews and see what our customers say about VISIONEFX.
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