THE PATH TO THE TOP OF GOOGLE SEARCH ENGINE RANKINGS IS WRITTEN CONTENT AND VIDEO CONTENT
If you haven’t incorporated video and social media into your website, consider it a missed opportunity in your marketing strategy. Moreover, humans like to see what they’re getting and with whom they are dealing. Furthermore, video and social media provide many opportunities to garner SEO authority in your market. Above all, Google’s new AI algorithm, RankBrain, works with video and content.
GOOGLE RANK BRAIN
RankBrain means learning and understanding human-like search. So, ask and answer questions about your content strategies for consumers. Remember, many people search using voice on their mobile devices. This new signal in Google explores natural language, which can be vague, unedited, and even longer than typed search queries.
Think human SEO, relevant content, links, and meta-tags. Good content is what Google likes best. Good, humanized content is what RRankBrain wants most. Understanding the reasons for these algorithm updates is crucial to your relevancy and authority in search queries. Updating your website and SEO are necessary to capitalize on evolving search engine changes and maintain your page rank.
YOUR TUBE AND YOUR WEBSITE
Discuss YouTube: Your website and YouTube are excellent examples of content-rich relationships. Producing YouTube videos, pushing your products, brands, and services, and embedding them on your website is a massive opportunity for page traffic. The more videos, the better.
SOCIAL MEDIA
Instagram, Facebook, and X (formerly Twitter) are just more target-rich places to interact with your market.
THE IMPACT OF A WEBSITE REDESIGN
When redesigning your website and updating your SEO, remember what Matt Cutts (the former Google software engineer) said… “Write and design websites for humans, not machines. And your search engine ranking will take care of itself.”
ABOUT VISIONEFX
VISIONEFX takes SEO-driven web design to a whole new level of excellence. Read our Google Reviews and see what our customers say about our services. Do you need help being found in Google search results? For more information about our web page SEO services, contact us at 757-619-6456 or via our online form.
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