SEARCH IN THE BEGINNING
Remember when the Internet was still in its infancy? Then, quickly, it went from crawling to a brisk walk into our lives. These were the days when having a website was a luxury and about as cool as it gets.
Moreover, not all of your competitors had websites, so you moved ahead, securing business and staying informed about all things Internet. Browsing the Internet was fun and exciting as search engines expanded, and information poured in as fast as we could click on an image or link.
Then there was Google, officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, the most used web-based search engine.
As the Google colossus grows, more information is consumed.
GOOGLE RANK BRAIN
Google is an ever-expanding entity without adult supervision (hence RankBrain).
Specifically, RankBrain is a machine learning-based search engine algorithm, and it’s swelling with information and people jumping in to compete alongside, well, all of us. And what is the big takeaway?
Don’t ever get comfortable with a ‘static’ status quo website. Google RankBrain seeks new links and content on your website pages.
THE MORE INFORMATION GOOGLE GETS, THE MORE IT WANTS
If you want certainty, the best way to create it is by keeping your website updated and in great shape through regular maintenance. And if you need a redesign to make your website responsive and mobile-friendly, now is the perfect time to do that.
Google wants relevant content. And it wants it in pristine condition because it will quickly pass over the old, broken, and mediocre information. Take the time to update the pages of your website with fresh content, relevant links, high-quality photos, and engaging videos. Above all, keep things current and fresh.
CONCLUSION
If Google has taught us anything, it’s to think outside the box. Similarly, you can also update your existing content. Either way, updating the content on your web pages is a crucial part of your online marketing strategy to maintain a competitive edge.
Therefore, nurture the investment you’ve made in your domain and website. Good maintenance and fresh content are a win-win.
ABOUT VISIONEFX
The VISIONEFX SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. We build an SEO strategy with your traffic goals in mind from planning to launch.
Please read what our customers have to say about VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
TRANSFERRING YAHOO DOMAIN
GOOGLE CHANGES AFFECTING RANKING
HOW TO GET TOP GOOGLE SEARCH RESULTS
WEBSITE SPEED TESTING
HOW CAN I GET MY WEBSITE SEEN AT THE TOP OF THE GOOGLE SEARCH ENGINE
