TIME TO GET READY TO EXPAND YOUR REACH PAST YOUR WEBSITE
Optimize For Voice Search | There’s a New Online Audience, Beyond Your Website | You might have noticed a large Q&A box in Google search results. As a webmaster, website business owner, and SEO expert, my first question is, why is Google doing this? And my second question is how we can get in on the action?
GOOGLE KNOWLEDGE PANELS
Wouldn’t it be great to have your business appear in huge Google knowledge panels in search results? Currently, you can type different questions and get results very similar to what is seen below. In this example, I Google searched; ‘what is a flow meter.’ (Please note that results may vary since Google is constantly updating its algorithm)
If you click the ‘Feedback tab, Google wants to collect ‘your feedback’ for the result. And if you click on the ‘About this result’ tab, Google will take you to a page about Featured snippets. You might wonder why Google is using so much space to display these results. The answer is simple. Google Home or Google Home Assistant.
Today Google is pushing to refine voice recognition development in this totally new consumer space. Furthermore, they are rapidly collecting data to grow and refine Google Rank Brain and other Google Algorithms. This is the beginning of a whole new voice-search frontier for appliances such as Google Home and Amazon Echo.
Beyond Google Home, there will be the Google development of custom voice search Ecosystems in public and private settings. Likewise, most of you have already experienced a closed voice response Ecosystem when responding to a ‘voice-assistant ‘on the phone, though most experiences are less than favorable. This is what Google wants to avoid.
Google Q&A testing will be around for a long time so take advantage of this new search result algorithm bonanza on your website.
HOW TO PREPARE YOUR WEBSITE FOR GOOGLE HOME ASSISTANCE
1. Do research using multiple search terms to determine what Google is looking for.
2. Identify high-value key phrases for your Q&A pages.
3. Set up individual Q&A pages using ‘Structured-data’ when applicable.
4. Do one-to-one tests manual tests each week to determine if Google is finding your pages.
You cannot force or influence Google to display your website information in the box format. Google programmatically determines that a page contains a likely answer to the user’s question and displays the result as a featured snippet. However, you can take steps to get Google’s attention, and for this kind of exposure, it is definitely worth the effort.
Do you need help getting found in Google search? For more information about our web page SEO services, you may reach us at 757-963-1787 or contact us online. VISIONEFX takes SEO driven web design to a whole new level of excellence. Be sure to read our Google Reviews and see what our customers have to say about VISIONEFX.