AVOID GETTING SCAMMED AND RIPPED OFF BY SEARCH ENGINE MARKETING SCAMS
Search engine marketers are trolling the web for easy prey. Here’s how to recognize the 5 red flags for these online predators promising you the moon for web site traffic. The old American axioms, ‘there’s no such thing as a free lunch’ and ‘if it’s too good to be true, it usually is’ are still true today.
Search engine marketing scams are here to stay, so doing your homework is key. Let’s face it, we’d all like to take the soft, easy road to online success, but the road less traveled is the road which leads to success. And it’s straightforward to get sidetracked unless you have the facts.
THE SCAMMERS’ EMAIL USUALLY STARTS LIKE THIS
You already know your website needs some help. I’m talking about your website from a marketing standpoint. There are things you should do to get more conversions and sales. I’m an independent internet consultant working with lots of small businesses to help get seen locally in the search engines.
I have a “gray hat” trick that I can do for your site that will blast you to the top page of Google in 7 days for just about any keyword …..guaranteed! Don’t worry; it won’t hurt you with Google; it’s only a “gray hat” because I use the software, and it’s completely legit!
FIRST RED FLAG
There is usually a phone number and a free email domain name such as email@example.com, Hotmail, yahoo.com, or other free email domains. Ask yourself, ‘Why isn’t there a company domain name in their email?’ Truth is they are hiding behind a facade. Therefore it’s easy for them to disappear into the woodwork when they fail to deliver results.
SECOND RED FLAG
The email is usually filled with miss-spellings. I corrected the spelling in the email pitch above, but there were originally 5 mistakes. A legit professional company does not make this kind of high-school mistake.
THIRD RED FLAG
If there is a phone number or person’s name with the email, take a moment to vet them over Google. Having recently received a rash of clients’ emails containing a search marketing pitch, I kept seeing the same number with a 512 area code.
When searching using the entire phone number, the 1st page of results was filled with web sites referencing the same phone. Numerous postings were lies, scams, and complaints. Even if you don’t find complaints, you should still do your homework.
Asking what state they are incorporated in, whether they have a city or county business license is a good idea. It’s a good idea to request a list of 10 references. If they’re really able to deliver the goods, they should have hundreds of references, but 10 will do!
FORTH RED FLAG
If they promise 1st-page results on Google, Yahoo, or Bing, then run the other way. No one, absolutely no one, can guarantee a 1st-page position on these search engines.
FIFTH RED FLAG
They will dazzle you with fancy terms and jargon like
XML Site map generation
Therefore do not be taken advantage of!
TIP: Google posts on its own website article pages and forums, exactly what you should do. For example, they publish the requirements to have a successful website that gets good placement on its search engine.
For example here are a few of the Google quality guidelines and basic principles.
a. Make web site pages primarily for users, not for search engines.
b. Page cloaking. Don’t trick your visitors’ users or present different information to search engines than you display to users. This is known as page cloaking.
c. Do not use tricks intended to improve search engine rankings.
d. Don’t participate in link schemes designed to increase your website’s ranking.
Avoid spam linking or bad web sites on the web. Your own web site ranking may be negatively affected by those links. This is a common method used by backlink builders who dump your website link on hundreds of useless blogs, forums, directories, and article websites.
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