Best Web Design Practices | Whether you’re on TV or the Web, you are one simple click away from a lost opportunity. Great design is essential whether you’re creating a church newsletter or developing a multi-million dollar ad campaign for TV. Try this at home, turn your TV to a news channel like CNN, then mute the sound. Do the visuals communicate without sound? News channels rely on visuals to tell their stories. The same is true for the Web. The only exception is that the Web is user-driven. And the reason great design elevates websites above the rest is that your concept conveys who you are.
Your Web site Is Your Storefront.
Your Web site is your storefront and advertisement to the world. This means your website visitor must click and navigate around your Web site to browse information. Does your navigation “read” well? Do your photos and graphics communicate quickly and clearly? If not, visitors might be passing over your website. Design is your visuals to successfully selling your product to the public. Make sure the design invites, informs, and intrigues.
Are Web template Services Any Good?
Companies that offer template Web services are fine for businesses on a shoestring budget but be advised, what you see is not necessarily what you get. These are “closed template” systems that do not offer functionalities in terms of customization. That means your Web site will have a cookie-cutter appearance that does little to help you stand out among your competitors. These Web sites are a breeding ground for bad design, especially when it comes to typography. The use of typestyles by itself is one of the purest forms of design. However, as a custom web design agency, we can tailor many existing websites to create affordable custom websites for small businesses and start-ups.
Check Out Your Competitors
Get online and look at your competitors. Make a list of goals that you wish to achieve with your new website or your website redesign. Ask questions such as: Does your price include multiple design concepts? If so, how many designs and revisions am I allowed? In the end, you want a website that you can talk about enthusiastically and take great pride in.
Having Two Business Websites
If you have a multi-faceted business, then create a website for those parts of your business. Don’t try and cram 20 pounds in a 5-pound sack. Having a website dedicated to specific products or areas of your business helps diversify your online presence in a meaningful and organized way.
After all, it’s your storefront 24/7 on the Internet.
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