5 Big Reasons to Optimize Your Website. There were over 1.94 billion websites on the Internet, and more are being added every day. That’s a lot of websites all competing for customer attention in some form or another. Here are five important reasons to optimize your website and some helpful tips to get you started.
1. INCREASE YOUR BUSINESS NAME AWARENESS
Let’s start with the obvious, you’ve created a brand, and it doesn’t exist online without views. You want your online brand to have visibility. And you also want your visitors and Google to recognize your website as a reputable place to do business. It’s simple: SEO can expose your brand to a larger audience.
Building your brand online is dependent on visibility.
2. APPEAR IN GOOGLE SEARCH RESULTS
Once you complete your website’s professional optimization, you are now instructing Google and other search engines to find you online. Your website will attract those clicks and views that costs you nothing and gains your attention. If it turns into a referral or sale, all the better. It’s virtually free marketing your website 24/7 for free.
Investing in professional SEO is as important as your investment in your web design.
3. BUILD YOUR ONLINE REPUTATION
Your brand is your reputation. I always tell clients, “When it comes to Google search results, you want your listing to appear in as many search results as possible.” Customers tend to feel more comfortable doing business with a ‘name’ they have seen online before. This is known as brand reinforcement, which also builds your Google ranking.
After you optimize your website, submit your site to other online directories and business listings.
4. YOUR COMPETITORS ARE OPTIMIZED
When you find a competitor’s website on the first page of Google, they are SEO focused again and again. You want those first page results for your business, and optimization is how you get there. Don’t give your competitors a free ride on page one by not paying attention to your website’s rankings.
5. SEO IS CONSTANTLY CHANGING
Search optimization is a combination of strategies and tasks that boost your rankings and online authority. It’s the best approach to getting a new online business. Today there are many new SEO methods beyond the traditional organic SEO, Link Building, and Paid ads. Some of the new methods include; Live chat, Push notifications, and Schema mark-up. Furthermore, Google is constantly making small adjustments to their search algorithm. In contrast, some algorithm changes are huge such as the ‘Google Broad Core Update.’
The long term payoff with SEO is more clicks, more traffic, and increased business.
CONCLUSION
There are technical and creative considerations that can also make or break your online rankings, from structure to content. You can start by performing a search engine analysis of your website and begin fixing any issues found. Once you’ve optimized your website, it’s going to take some time to move up in the rankings, but at least you’ll be moving in the right direction.
5 big reasons to optimize your website means good ranking can always be improved, and bad ranking will always get worse.
Also see: How To Get Top Google Search Results
ABOUT VISIONEFX
The VISIONEFX Virginia Beach SEO team understands that you want your business website to get top exposure on Google. To do that, you need professional search engine optimization. From planning to launch, we build an SEO strategy with your traffic goals in mind. Please read what our customers have to say about VISIONEFX on Google Reviews. For more information, call: (757) 619-6456 or email info@visionefx.net.
