Huge website directories containing thousands of links and state, city, local web pages continue to proliferate online at an alarming rate. Similarly, search online for services such as roofers or lawyers. Chances are you will find a directory website on the 1st page of Google.
WHAT IS A BUSINESS WEBSITE DIRECTORY?
A website directory is a repository of individual websites and/or business listings commonly offering products or services. Directories commonly appear at the top of Google search results. To illustrate, search for services. For example, search roofers, painters, real estate, home remodel, lawyers, and so on. 9 times out of 10, you will see a directory listing at the top of Google results.
DIRECTORIES COMMONLY SEEN IN A GOOGLE SEARCH
(These are just a few, and there are hundreds more.)
DIRECTORIES ARE CROWDING OUT WEBSITES IN GOOGLE SEARCH RESULTS
Directories dominate Google search results year after year. Furthermore, Google searches for service based business show an alarming trend that is sure to continue if left unchecked. Below are some examples and ratios. * Below, we have searched ‘home remodelers Virginia Beach.’ Please note that these search results may vary depending on where you are located and your browser searches history in Chrome.
Out of 11 organic results, 5 are directories. This is not because of the lack of home remodeling websites; rather, it is the size, power, and funds of the directory websites that give them the power to out-perform small business websites in Google search results.
HOW DO DIRECTORIES WORK FOR CUSTOMERS?
* Results will vary over Google
1. Directories supposedly benefit both customer and vendor by creating a clearinghouse. Customers may either search for services or post an inquiry that gets routed to a participating vendor.
2. Most directories are free to use. Some directories such as Angie’s List have an optional membership subscription that provides customers more features and tools.
HOW DO DIRECTORIES WORK FOR VENDORS?
1. Most directories allow a business to join for free; however vendors must pay to access more sales tools or have a ‘featured listing’.
2. Some directories charge the vendor a ‘fee’ for each inquiry they receive from a customer. – But at least the vendor gets to communicate directly with the customer.
3. Vendors must ‘pay’ to respond to a customer’s inquiry.
SUGGESTION TO THE GOOGLE SEARCH TEAM
Google could save consumers and vendors lots of time, money and aggravation by moving ‘Directory’ websites to a ‘Directory’ section in Google Search. I suspect this will never happen.
There will come a day when Google top 10 search results are filled with directories and small business websites are pushed to no-mans’ land on the 2nd page of organic search results. Or maybe service based business directories will suffer the same fate as MySpace. I hope it is a latter.
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