Google continues to change the way your website gets found in searches.
Google changing how your website gets found in searches | Here’s how to prepare for these changes and improve your results.
Specifically, since 2000 Google has constantly evolved to deliver what they deem as clean, unfettered search results. Moreover, Google is continually tweaking and changing its search engine algorithm every hour of the day.
Furthermore, this all boils down to a common denominator that web admins/business owners must remember.
“What makes perfect business sense in the organic world also applies to the online digital world.”
YOUR WEBSITE IS A BOOK, FLYER, NEWSLETTER, TABLOID, TRI-FOLD, OR MAGAZINE
Ask yourself, ‘Does my website impart any of the following values?
1. Useful and informative
2. Credible, trust-worthy
3. Engaging, entertaining
4. Good layout, mobile-friendly, easy to browse
5. Free of grammar errors, broken links, and technical errors
These 5 points mentioned above are at the top of the ‘signals’ that Google looks for every day. And for any website that has done and continues to do, all the above consistently equate to digital foot traffic, aka ‘time spent on a page(s).’
!!! – Google Analytics and Google Webmaster Tools are essential for analyzing individual website pages – !!!
1. USEFUL AND INFORMATIVE
If your content is dated, do some ‘re-writes.’ Above all, fresh content is always a big plus for improving your search results.
2. CREDIBLE, TRUST-WORTHY
Testimonials are always a good source. Specifically adding links for references from external sources such as associations or educational websites.
3. ENGAGING, ENTERTAINING
Add videos or color infographics to support and compliment your content.
4. GOOD LAYOUT, MOBILE-FRIENDLY, EASY TO BROWSE
Keep things simple. Moreover, avoid clutter by paginating pages containing lots of text. Furthermore, keep clicks to pages at one or two clicks. Above all, when it comes to clicks, less is more.
5. FREE OF GRAMMAR ERRORS, BROKEN LINKS, AND TECHNICAL ERRORS
Test your website pages through spell check. Also, manually click the links on every page for an hour to ensure no link errors. Test your website contact and inquiry forms to ensure these are also working.
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