Google continues to change how your website appears in search results.
Google is changing how your website gets found in searches | Here’s how to prepare for these changes and improve your results.
Specifically, since 2000, Google has constantly evolved to deliver what it deems clean, unfettered search results. Moreover, Google continually tweaks and changes its search engine algorithm every hour of the day.
See: Google Algorithm Updates & Changes: A Complete History
Furthermore, this all boils down to a common denominator that web admins/business owners must remember. “What makes perfect business sense in the organic world also applies to the online digital world.”
YOUR WEBSITE IS A BOOK, FLYER, NEWSLETTER, TABLOID, TRI-FOLD, OR MAGAZINE
Ask yourself, ‘Does my website impart any of the following values?
1. Useful and informative
2. Credible, trustworthy
3. Engaging, entertaining
4. Good layout, mobile-friendly, easy to browse
5. Free of grammar errors, broken links, and technical errors
These 5 points are at the top of the ‘signals’ that Google looks for every day. And for any website that has done and continues to do all the above consistently, it equates to digital foot traffic, aka ‘time spent on a page(s).’
!!! – Google Analytics and Google Webmaster Tools are essential for analyzing individual website pages – !!!
1. USEFUL AND INFORMATIVE
If your content is dated, do some ‘rewrites.’ Above all, fresh content is always a big plus for improving your search results.
2. CREDIBLE, TRUSTWORTHY
Testimonials are always a good source. Specifically, add links from external sources such as associations or educational websites as references.
3. ENGAGING, ENTERTAINING
Add videos or colorful infographics to support and complement your content.
4. GOOD LAYOUT, MOBILE-FRIENDLY, EASY TO BROWSE
Keep your design simple. Moreover, avoid clutter by paginating pages containing lots of text. Also, keep pages within one or two clicks. Above all, when it comes to clicks, less is more.
5. FREE OF GRAMMAR ERRORS, BROKEN LINKS, AND TECHNICAL ERRORS
Test your website pages through spell check. Also, manually click the links on every page for an hour to ensure there are no link errors. Test your website contact and inquiry forms to ensure they work.
ABOUT VISIONEFX
We are a professional web design company based in Virginia Beach, VA. We understand that great design elevates websites above the rest, and we work to provide you with the best web design. Services include custom web design, web development, E-commerce web design, WordPress web design, Joomla web development, SEO, and web maintenance services.
Call: (757) 619-6456 or email info@visionefx.net.
Also, see
MONITOR YOUR WEBSITE
BRANDING
BROKEN LINKS AND YOUR SEO
HOW TO EDIT YOUR WEBSITE
3 IMPORTANT SEO TRENDS TO WATCH