ACTION INSIGHTS : CUTTING THROUGH THE CLUTTER

Trading backlinks, Reciprocal links

Trading backlinks, Reciprocal links

We see them everyday in our in box.”I would like to link to your site”.
I suggest you choose your links and create your links pages with as much care as you would your homepage.
Go to the web site requesting to link with you and check for the following:

1. Has the homepage been indexed by Google?
2. When were they last indexed?
3. Is the link page where they placed your web site hyperlink been indexed by Google?
4. How many links are on the links page? Less than 100 or over 100?
5. Are the links relevant to your business or are they mixed?
6. Finally – Pretending for a moment that search engines do not exist. Now ask yourself,
‘Is this a useful place or resource for a web site visitor’.

You might also want to download the Alexa toolbar. I use both Alexa’s and Google’s tool bar.
When you are looking at web sites requesting links you can see if their web site is listed in the top 100 ~100, 000 ~ 500,000 ~ 1,000,000 and so on. With the number of web sites numbering in the billions this can be a useful metric of determining whether or not to link with a particular web site.

Too many link pages are built for search engines and not human visitors.

The new Google update detects this. This probably will not get your web site banned, but it certainly won’t help your rankings. I’m not trying to tell you how to run your link campaign, but I am very careful not to link to a page built for search engines versus a page built for humans. In light of this update and feedback from other SEO pros I have lightened my link load, added heavy descriptions for each link and removed links not (closely related) to my business. When time permits I may even add thumbnails of my link partner web sites. I want my links page to be a resource for users not spider food for search engines.

The Google Updates

Google has made some major changes to their search engine algorithms. However, the Google updates have not fully run the course. Some of the most widely discussed elements for this Google update include:

• Hidden text, especially text that is hidden in CSS or DIV layers
• Paid linking or reciprocal linking that is considered outside of
“Google Quality Guidelines”
• Using internal links or anchor text as one’s sole source of optimization

THE BOTTOM LINE IS BUILDING YOUR LINKS PAGES FOR PEOPLE NOT SEARCH ENGINES! This should improve your position. Create thoughtful pages with links and detailed link descriptions. “Build it for the user” not the “spiders”.

ABOUT VISIONEFX

We are a professional web design company based in Virginia Beach, VA. We understand that great design elevates web sites above the rest and work to provide you the very best in web design. VISIONEFX provides services to national companies as well as small to medium businesses throughout the United States to include; custom web design, web development, E-commerce web design, Word Press web design, Joomla web development, SEO and web maintenance services. Call: (757) 619-6456 or email info@visionefx.net. VISIONEFX also has a Google 5 Star Revieww posted on Google My Business pages.

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Visionefx President Ricardo Vidallon has been in the creative business of design advertising, branding, marketing, cable broadcast, animation and the World Wide Web for more than three decades.

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Visionefx, knows its important to keep your Web site, contact forms and database humming along 24/7. We support and maintains your business web site as your very own 'personal web master'.

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