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How to Select a Quality Domain Name

How to Select a Quality Domain Name

A domain should be easy to say, easy to spell and easy to remember

Your domain name should reflect what your web site and business is all about, so if you are a remodeling expert then try select a domain name that contains your web site’s keywords. A keyword phrase is two or more words that best describes your web page. If your web page is focusing on remodeling, your best keyword phrase will be “home remodeling.” Also see: Protecting Your Domain Name

Select a domain name that will easy to remember, so that potential customers may easily recall your website domain name; your website address! Keep in mind that longer domain registration increase search engine ranking to some degree.

  • Select a well-known domain extension. There are many new domain extensions available, but .com (dotcom) is still the best choice. When typing a web address most people will defer to .com
  • Avoid using numbers within your domain name unless it is part of your branding or business name.
  • Avoid using Dashes and Underscores in Your Domain Name unless there is no other choice.
  • Avoid using abbreviations. Well-known companies such as CNN can get away with using abbreviations. But as a small business people are going to be clueless when they see your abbreviated name in the search engine results.
  • No long domain names. Keep your domain name as short as possible. The longer the domain name the harder it is to remember and the more apt your potential visitors are to make a mistake when searching for your business online.

Create a list of a 10 or more domain name favorites and with a little luck, one of the domain names on your list will be available. Take your time and select a quality domain name that will grow with your business.

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Visionefx President Ricardo Vidallon has been in the creative business of design advertising, branding, marketing, cable broadcast, animation and the World Wide Web for more than three decades.

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