ACTION INSIGHTS : CUTTING THROUGH THE CLUTTER

Yahoo!’s demise should be a warning to us all

Big changes have already taken place for Yahoo!

Online assets chjanges include; Yahoos’ small business web hosting services and the Yahoo search engine have been sold to different companies.

Yahoo Mail

Yahoo! Mail seems to be intact for now, but will most likely change. (Microsoft Hotmail became Live mail, then later Outlook mail)

Internet technology will continue to evolve and products that can’t keep pace will simply fade away. Change is inevitable. Even powerhouse companies like Google and Microsoft have abandoned hundreds of popular products that had huge followings.

If you use free email service and/or social networking applications, it’s easy to get lulled into a ‘false sense of security’. Below are 2 low cost suggestions for keeping your digital assets intact and protected.

If you use Gmail, Yahoo!, Outlook or other free 3rd party email account for business setup your own email address hosted through a reputable provider such as Go Daddy. Same holds true if you have a free email through your Cox, Verizon, Comcast and so on. ‘Obtain an email address that only you control’.

If you use Face book, Linked In, Google+, Twitter and similar social networks for business, setup a Word Press Blog on a web hosting plan you control. With a blog you may publish your posts in one place, then ‘one-click’ share your posts to any of your social network sites. Easy!

Big technology, 3rd party services can change with little or no warning. Put a plan in-place where you have complete control of your 3 most important digital assets; 1) Your website 2) Domain name 3) Email address. Protect your assets now and don’t get caught by surprise.

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ACTION INSIGHTS