Turning online visitors into buyers
You want your website working for you and a good website does many things but what it needs to do is generate action on your website. Whether it’s sales or new clients or subscribers you want them. If your website is under performing and just eking out some business there’s a lot you can do about that.
Most of the time business owners get too busy to focus on their websites. They notice it when it stops working for them. And not paying attention to the constant changes for web services from web design and SEO is first and foremost the problem. You have users looking for products, services and information that you have, and if you can get them to your website but can’t convert them to take action like subscribing to your blog or contacting you, then its time to freshen up your look and information for the best possible outcomes. Whether it’s sales, a lead or just time spent looking around your website, you want those conversions. After all, that’s why we have websites in the first place. It’s great idea and just good business to always look for ways to improve your website to increase business.
The first step to solving problems is admitting you may have one. If your visits and conversions are down it means things are going in the wrong direction. The second step is getting your web professional to analyze your website and tell you how you can improve traffic and results. You always want a visitor to feel that they got what they were looking for from your website. If it is a product, service or quote that’s being sought you want your visitors to feel confident about your brand. You have to ask yourself how does the look and functionality of your website stack up against your competitors.
Maximizing your online potential
Have a clear idea of your online goals and expectations for your website, then find out how to achieve them. A website redesign might be all you need to bring you to your competitions level or surpass it. Or even a homepage refresh that makes visitors feel interested enough to come in and look around and maybe subscribe to your blog. You want every advantage online to sustain your business and improve your users experience.
Creating action opportunities
1. Capitalize on your contact us page. There are many ways to engage a user to contact you by offering a contact form throughout your website in creative ways. If a user is looking around encourage them to click the contact button by making offers of discounts, a free consultation, a point systems for sign up for future rewards and discounts. or better yet a live chat invite. Most people prefer to submit an online contact to calling.
2. Images are key to converting browsers to buyers. Show them your products and update them. It’s no secret that images sell products so make sure you update with new quality images that inspires a visitor to buy or make contact. If you’ve offered your buyer a way to sign up for future specials, products and discounts where you can share with them up coming online events and products all the better.
3. Don’t have an out dated website. Check how your websites curb appeal and functionality stacks up against your online competitors. Take the time to see what your competition is doing online and do it better. Most companies update their website look and functionality every two years or sometimes less.
4. Call to action content. You want a user to take some action on your website. From your meta tags to call to action forms and buttons in your website to your updated blog post you want to always invite a user to engage. Your web professional can make recommendations and add many of these functionalities to your website.
Update your website look
By getting a new website your are not going to automatically lose page rank. A new website creates great new opportunities for SEO. If you don’t stay relevant in your website look, functionality and content your going to more than likely lose ranking. Your website just might need some love so now’s the time to put your ideas into action online.
Search Engine Ranking Pages. Stay focused on your websites SEO potential. Getting a new website or website refresh is a great proactive start but it’s not enough. SEO should still be your primary focus. By keeping your content new and relevant and having your SEO professional watching your web stats keeping your rankings up is the best chance for online success. You can’t convert a visitor that hasn’t found you. Your web design company can help you put your ideas online to get the conversion goals your looking for.