TURNING ONLINE VISITORS INTO BUYERS
Maximize Your Online Potential – You want your website to work for you, and a good website does many things, but it needs to generate action on your website. Whether it’s sales, new clients, or subscribers, you want them. Therefore, if your website is underperforming and just eking out some business, you can do a lot about that.
THE PROBLEM
Most of the time, business owners get too busy to focus on their websites. In other words, they only notice it when it stops working for them. For example, failing to address ongoing website requirements and SEO updates becomes a growing problem.
You have users looking for products, services, and information you provide. However, if you can’t drive them to your website, you won’t be able to convert them into customers. Therefore, it’s time to freshen up your look and information for the best possible outcomes.
You want those conversions, whether it’s a sale, a lead, or just time spent browsing your website. After all, that’s why we have websites in the first place. Indeed, it’s common sense and good business to always look for ways to improve your website to increase business.
SOLVING PROBLEM
The first step to solving problems is admitting you may have one. If your visits and conversions are down, things are going in the wrong direction. The second step is to have your web professional analyze your website and provide guidance on how to improve traffic and results. You always want visitors to feel they got what they sought from your website.
If you seek a product, service, or quote, you want your visitors to feel confident about your brand. You must ask yourself how your website looks and how its functionality compares to that of your competitors.
MAXIMIZING YOUR ONLINE POTENTIAL
Have a clear idea of your online goals and expectations for your website, and then determine the best way to achieve them. A website redesign might be all you need to bring you to your competition level or surpass it. Or even a homepage refresh that makes visitors interested enough to come in, explore, and possibly subscribe to your blog. You want every advantage online to sustain your business and improve your user experience.
CREATING ACTION OPPORTUNITIES
1. Capitalize on your Contact Us page. There are many ways to encourage users to contact you, such as creatively incorporating a contact form throughout your website. For example, if a user is looking around, encourage them to click the contact button by offering discounts, a free consultation, and a point system for future rewards and discounts. Also, you can implement a live chat invite.
2. Images are crucial to converting browsers to buyers. Showcase your products and update them. Indeed, it’s no secret that images sell products. Therefore, update with new quality images that inspire visitors to buy or make contact. Furthermore, offer your buyer a way to sign up for future specials, products, and discounts. Specifically, you can share upcoming online events and products all the better.
3. Don’t have an outdated website. Evaluate your website’s wow factor and functionality in comparison to those of your online competitors. In otherwords, take the time to see what your competition is doing online and do it better. Most companies update their website’s look and functionality every two years or sometimes less.
4. Call to action content. You want a user to take some action on your website. From your meta tags to call-to-action forms and buttons on your website, and even your updated blog post, you always want to invite users to engage. Your web professional can make recommendations and add many functionalities to your website.
UPDATE YOUR WEBSITE LOOK
By getting a new website, you will not automatically lose your page rank. A new webpage creates excellent new opportunities for SEO. You will likely lose ranking if you don’t stay relevant in your website’s look, functionality, and content. Your website may need some attention, so now’s the time to bring your idea to life online.
The SERPS
Search Engine Ranking Pages. Stay focused on your website’s SEO potential. Getting a new website or a refresh is a great proactive start, but it’s not enough. SEO should still be your primary focus. By keeping your content fresh and relevant and having your SEO professional monitor your web stats, maintaining your rankings is the best chance for online success.
You can’t convert a visitor who hasn’t found you. Your web design company can help you bring your ideas to life online, enabling you to achieve your desired conversion goals.
ABOUT VISIONEFX
Do you need help getting found in a Google search? VISIONEFX takes SEO-driven web design to a whole new level of excellence.
Read our Google Reviews and see what our customers say about VISIONEFX.
For more information about our web page SEO services, please contact us at 757-619-6456 or visit us online.
Also, see
SEO
GOOGLE ASSISTANT BEYOND SEARCH
CHECK YOUR WEBSITE FUNCTIONALITY
WEBSITE MAINTENANCE UPDATES AND REPAIR
