Google favoring mobile over desktop search – The mobile search index on Google will contain newer, fresher content, while Google’s version of the desktop index will be updated less frequently. Furthermore, in some cases, search results displayed on mobile will be completely different from those found on desktop.
MOBILEGEDDON IS HERE
Mobilegeddon is when Google encouraged website owners to ready their websites for mobile. Google splitting its search index is also a sign that the company is adapting to the paradigm shift of mobile search, overtaking desktop search. You can download a PDF copy of the report ‘How people use their devices’ here.
IS MOBILE SEARCH MORE IMPORTANT THAN DESKTOP SEARCH?
Google now weighs mobile search more heavily, so website owners should do the same. Therefore, having a mobile-responsive version of your website is now more critical than ever. Read our related article about performing a website mobile audit.
MANAGING MOBILE-FRIENDLY SEARCHES
Mobile-responsive websites also create an entirely new way to manage mobile-friendly searches. Before mobile, people looking for home remodeling in their neighborhood would have typed a mobile-friendly search on Google, such as ‘Home repair service Virginia Beach.’
People are more likely to use their mobile assistants to search. For example, ‘OK Google Now’ or ‘Hey Siri, show me ‘Home repair service close to me.’ People use voice search differently than keyboard-based searches on mobile or desktop.
ABOUT VISIONEFX
VISIONEFX is a mobile website design company located in Virginia. We provide services to national companies and small to medium businesses throughout the United States.
Please read what our customers say about Rick Vidallon and VISIONEFX on Google Reviews.
For more information, call (757) 619-6456 or email info@visionefx.net.
Also, see
SEARCH ENGINE OPTIMIZATION SEO VIRGINIA
MOBILE-FRIENDLY SEARCH ON GOOGLE
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