Planning your website’s success
Many business owners who hire me have found that poor web performance lingers a lot longer than the sweet price paid to get it. What’s the point of having a website if it is invisible to the search engines?And some business owners don’t even hire a web design company. They relegate website duties to the most willing staff member who has little or no online professional experience and crown them web master. Writing, like website development, architecture, or any other profession, is taught at the university level. Approaching your website like a play toy is risky.Your competitors are most likely taking their websites seriously. Websites are a powerful weapon in your marketing arsenal and should not be pawned off on the energetic staffer with little experience.
Below are seven questions you should ask the person in charge of your website:
• What are the local listing parameters of Google, Yahoo and Bing?
• Do you know what back linking and link-branding are?
• How can a paid link adversely affect your website?
• When Google crawls your public or private online assets, do you know how to increase or prevent this crawl?
• Do you know the difference between Social Networking, Blogs, Forums, Video Sites and Web Directories?
• What can get a website de-listed or penalized in Google?
• How about content, links and traffic specifically effects your ranking in Google and other major search engines?
Axioms that are as true today as they were 50 years ago.
• You get what you pay for.• If it is too good to be true, then it usually is. • There’s no such thing as a free lunch.
There are NO short cuts to online success.
The two most important components to any website are:
1. The Creative – Does your website look great and is it easy to navigate? Does it covey your image and brand?
The success of your on-line presence begins with an original and well-conceived design. Your potential customers should take one look at your website and say, “This is a place I can do business!
2. The Technical – Does your website load fast and is it found by Google and other major search engines? What good is it to have a great looking website that does not get found? It’s the same as building a brick and mortar business in the middle of the woods with no roads to get to you. You’re invisible.
Millions of people look for products and services every hour using search engines. If you’ve hired the wrong web company or relegated your website to the wrong employee and have no search engine presence, you are missing out on precious leads and increased business.
By Planning Your Website’s Success Avoiding Online Catastrophe you are giving every opportunity to address each detail necessary for online success.
Rick Vidallon is President of Visionefx, a Web design company based in Virginia Beach, Va. They provide services to national companies as well as small to medium businesses throughout the United States. Rick can be reached at (757) 619-6456 or firstname.lastname@example.org.