Although Online Content is The Largest Piece of the SEO Pie today, the type of content matters more than ever.
Similarly, with the flood of generic AI content, Google has updated its quality guidelines to prioritize a human perspective. This is where the extra “E” in E-E-A-T comes in: Experience.
Specifically, you can leverage Google’s E-E-A-T guidelines to differentiate your website content from AI spam.
What is E-E-A-T and Why the Extra ‘E’ Matters
Experience, Expertise, Authoritativeness, and Trustworthiness.
“Experience” means that you, the content creator, have actually done the thing you are writing about.
For instance, an AI can write about fixing a shower; however, a plumber can write about the experience of fixing a shower in an old house with rusty pipes.
Proving Your Content is Written by a Human and Not an AI Robot.
Does Fresh Content Help With Ranking?—It’s not just about freshness; it’s about unique value. How do you prove experience?
- First-Hand Accounts: Use “I” and “we.” Share successes and failures.
- Original Media: Stop using stock photos. Use real photos of your team, your projects, and your products in action.
- Geotagged original photos are SEO gold for local businesses. For example, I encourage my construction-based clients to take on-site photos of their projects.
Case Studies Over Generalizations
Instead of writing a generic post about “benefits of financial planning,” write a detailed case study of a specific client campaign.
Show the data, explain the specific challenges faced, and the unique solutions applied as proof of your experience.
Author Biographies and Credentials
Ensure every piece of content you post has a clear author. Who wrote this? Why should we trust your experience?
Link your author name(s) to detailed bio pages listing your credentials, years in the industry, and past projects or cases.
Leveraging Customer Reviews as “Borrowed Experience”
Your customers’ experience with your product is also vital. Encourage detailed reviews that describe how they used the product, not just “great service.”
Reiterate that in an era of infinite generic content, a unique human experience is the only lasting competitive advantage in search rankings.
About The Author
Rick Vidallon, the Creative Director at VISIONEFX, designs social media websites for small business owners throughout the United States.
Please read what our customers have to say about VISIONEFX on Google Reviews.
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