ACTION INSIGHTS : CUTTING THROUGH THE CLUTTER

Who’s Googling you now, Set a Google Alert

Who’s Googling you now, Set a Google Alert

Google indexes billions upon billions of new content every day. Don’t spend time digging through online news outlets or Blogs. Have the news come to you as it happens.

Who’s Googling you now, Set a Google Alert – You can create unlimited Google Alerts designed specifically toward your information needs to:

Defending against damaging blogs targeting you
Monitor a developing news story
Keep current on a competitor or industry
Get the latest on a celebrity or event
Keep tabs on your favorite sports teams
Follow new real estate listings for your area

Using Google Alerts to stay ahead of the curb

I recently read the following in a search engine trade journal: “A 26-year-old PhD student from the University of New South Wales has patented a new way of exploring the web that could revolutionize existing search engines. Developed by Ori Allon, the Orion© search engine is designed to compliment searches conducted Google, Yahoo or Bing search”.

Since this impacts any Visionefx search engine optimization work I perform for my web clients, I need to know when anything related to “Orion” is posted in the search engines. I went to my Google Alerts and asked to be alerted by email whenever anything new is posted for Orion. In less than two hours I received a Google Alert with four major stories and links about Orion as follows:

Google Hires Orion Search Engine Creator; Gets Extraction …
Search Engine Watch – USA
Back in September, SEW Forums moderator Edel “Orion” Garcia posted a thread about a new search technology under development.

Q-Phrase on Google’s Orion: “Kiss Snippets Goodbye?”
Search Engine Lowdown – USA
Yesterday I said that the reason I’ve been so obsessed with this Orion purchase is that Google “may be deliberately integrating 4th-place (in usage)
See all stories on this topic

Google buys Orion algorithm
Register – London,England,UK
… work for Google. The algorithm, a set of rules used by search engines to produce relevant results, is called Orion. The Sydney Morning …

Wow, pretty cool tool. Think of the possibilities. You can set alerts for your name, stock quotes, web sites, news items, and unique information.

To set up your own Google Alert, first sign-up for a free Gmail account. Once you activate your free account go to http://www.google.com/alerts. Enter the topics or phrases you wish to monitor and watch the world wide web deliver it to your doorstep.

ALSO SEE: Positive and Negative Online Branding

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ACTION INSIGHTS