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VISIONEFX
eCommerce · Online shopping, B2C, B2B ecommerce websites

Rocky Mount Radiator Website Redesign.

150+ Five-Star Google Reviews · Virginia Web Design Since 2000

Client
Rocky Mount Radiator & A/C, Inc.
Industry
eCommerce
The project

What we built for Rocky Mount Radiator Website Redesign.

Home page redesign for Rocky Mount Radiator & A/C, a heavy-duty cooling parts, repair and rebuild shop in Rocky Mount, North Carolina, since 1927

Rocky Mount Radiator & A/C has kept engines cool in Rocky Mount, North Carolina since 1927, and it is approaching its 100th year. VISIONEFX redesigned its website around what its customers need most: finding the right heavy-duty cooling part fast and getting it shipped.

A Parts Catalog Up Front

The home page puts a part search directly in the hero. Visitors can search by part number, cross-reference, make or part type, and filter by more than 50 truck, bus and equipment makes. Radiators, charge air coolers, condensers and DPFs are organized by make, with clear notes on next-day shipping across the Southeast and delivery to all 50 states.

Separate paths serve each kind of customer: repair and rebuild services, tested in one of the largest test tanks in the region; local shop service for trucks, buses and cars, including heavy-duty A/C, DPF cleaning and NC inspections; and fleet and shop accounts. Parts and toll-free phone numbers stay visible in the header.

Celebrating 100 Years

A centennial banner and a dedicated 100 Years page tell the company’s story from 1927 to 2027. The design pairs a classic badge logo with a clean, modern layout and real shop footage. VISIONEFX also designed the Alumi-Core website for Rocky Mount Radiator’s aluminum core product line. Learn more about our e-commerce work and our custom web design service for Rocky Mount, NC.

What we delivered

  • Website redesign
  • Searchable parts catalog by part number and make
  • Repair, rebuild and shop service pages
  • Centennial history page
  • Video hero banner
  • Mobile-responsive design
Every VISIONEFX build is original, mobile-first, and coded to rank on Google and AI search. Explore custom web design, SEO & AI search, eCommerce website design, website maintenance and repair services, and database programming.

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